News

Jif launches contest to promote new dippers

BY David Salazar

ORRVILLE Ohio — Peanut butter maker Jif is rolling out tow new varieties of its new Jif To Go Dippers with a social media contest. To promote the new product, which pairs two varieties of peanut butter comes in two varieties—chocolate peanut butter with chocolate flavored spread, and creamy peanut butter — with pretzels, the company has launched the #GetGoing photo promotion.

“We know that peanut butter fans are always looking for convenient snacking options, and Jif To Go Dippers are the perfect portable solution for busy families,”  said J.M. Smucker’s VP corporate communications Maribeth Burns.

The promotion runs through Oct. 1 and encourages customers to share photos of them getting going on social media and using #GetGoing. Every week, one participant will win $1,000.

“We can't wait to see all the fun and memorable moments our fans create and share through their photos while they are on-the-go this summer,” Burns said.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Ahold USA’s Peapod sees double-digit growth in Q2

BY Antoinette Alexander

ZAANDAM, the Netherlands — During the second quarter, Ahold USA experienced a dip in sales while its online grocery operation, Peapod, achieved double-digit sales growth.

Secondquarter net sales were €4,408 million, 1.7% lower than last year at constant exchange rates. Identical sales growth excluding gas was down 1.8%, which included the negative impact of the post-Easter week falling in second quarter 2014. The retailer’s overall market share was slightly down, particularly in New England and at Giant Landover, the company stated.

Peapod, however, again achieved double-digit sales growth. The recent opening of warehouse in New Jersey will almost double Peapod’s capacity and will consolidate its position as a top online grocer in the United States, the company stated.

Furthermore, the company improved its Fresh offering across its four U.S. divisions, enhanced the customer experience through more engaged store associates and introduced targeted price reductions. The company stated that it is on track with the accelerated rollout of the program, expanding to an additional 130 stores this quarter, with 320 stores participating by the end of the quarter. It still expects to have the program implemented in more than 50% of its stores by the end of 2014, largely funded by Simplicity cost savings in the United States.
 
"In a challenging competitive environment, we remain focused on executing our Reshaping Retail strategy and continue to make investments in our customer and value offering, making our stores a better place to shop,” said CEO Dick Boer.
 
Boer added, "In the United States, the roll-out of our program to improve our customer proposition is progressing well, bringing better quality, service and value to our customers. By the end of this quarter, the program was active in 320 stores and will be rolled out to more than half of our stores by the end of this year. The accelerated roll out of the program, together with our decision to absorb commodity price increases, resulted in an investment in margin that was partly offset by cost savings from our Simplicity program.”
 
 
 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Pop star Katy Perry promotes newest fragrance ‘Killer Queen’s Royal Revolution’

BY Antoinette Alexander

NEW YORK — Pop star Katy Perry has unveiled her newest fragrance dubbed Killer Queen’s Royal Revolution by Katy Perry.

"In some ways, wearing fragrance is like putting on an invisible suit of luxurious armor. I want Royal Revolution to inspire women to make their own rules and embrace the idea that beauty and inner confidence can come together to become your secret weapon,” said Perry of the fragrance, which was created by Pierre Negrin of Firmenich.

Inspired by the beauty, strength and intensity of a royal sapphire, the bottle aims to mesmerize with multiple facets and brilliant shades of blue. The cap in an armor inspired gunmetal tone portrays fearless courage while showcasing Perry’s custom royal crest.

Photographed by Tim Walker, the Royal Revolution print campaign features Perry in a modern military ensemble leaning triumphantly against an armor conveying composed confidence and nonchalant valor.

The collection includes Royal Revolution eau de parfum 3.4-oz. for an SRP of $59, 
Royal Revolution eau de parfum 1.7-oz. for an SRP of $49
 and Royal Revolution Ancillary 6.7-oz. body lotion for an SRP of $25.
 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?