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Jewel-Osco event offers a taste of Hispanic heritage

BY DSN STAFF

ITASCA, Ill. — Supervalu’s Jewel-Osco chain announced that it will celebrate Hispanic Heritage Month with its fourth annual VIP reception to honor the culture and significant achievements of the Hispanic community. The signature event, "Sabor de la Herencia Hispana," will be held Sept. 14, at the National Museum of Mexican Art located on 1852 W. 19th Street in Chicago, from 6 to 9 p.m.

"Sabor de la Herencia Hispana" (Taste of Hispanic Heritage) is dedicated to recognizing the continuous efforts and outstanding contributions made by leaders from the business and non-profit sectors of the Latino community, Jewel-Osco said. The event also will highlight the unique flavors and richness of Latin cuisine, by showcasing exclusive dishes developed by culinary students from Chicago’s St. Augustine College along with major local Hispanic brands.

"The importance of the growing Hispanic community can be found everywhere in our society," Jewel-Osco president Brian Huff said. "This community event is a way for Jewel-Osco to honor Hispanic business and community leaders for the work they have done. In this way, we are all connected and our future success is linked to one another."

During the VIP reception, three social service agencies will be honored for their efforts and their commitment to enriching the Hispanic communities they serve. This year, Jewel-Osco will award a total of $15,000 in grants to Alivio Medical Center, Immaculate Conception Food Pantry, and Aspira of Illinois.

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Drugstore.com to carry Pacific World’s GeoGirl beauty brand

BY Antoinette Alexander

LAKE FOREST, Calif. — GeoGirl, a new line of color cosmetics and skin care designed by Pacific World for “Generation Z,” has announced that Drugstore.com now will carry its complete line.

The 69-SKU collection includes makeup for face, lips, cheeks and eyes, plus skin and body care, with suggested retail prices ranging from $4.29 to $6.39.

The brand offers a collection of fun, intelligent, informative, interactive beauty products that are unique in their positioning as the first natural, socially responsible and authentically positive brand for the next generation of beauty beginners. GeoGirl donates a portion of net profits to gg-Gives, benefitting girls’ causes.

“We are thrilled that GeoGirl will now be available to Drugstore.com shoppers,” stated Joel Carden, EVP of marketing and sales at Pacific World. “We are huge fans of Drugstore.com. They really get it when it comes to presenting helpful product information and choices in an extremely functional, user-friendly way. And they are leaders and innovators when it comes to consumer loyalty and incentives programs, which are so important to today’s cost-conscious beauty shoppers.”

Keeping in tune with this tech-savvy audience, GeoGirl products are named in textese, also known as "text-speak." For example: URA* (YouAreAStar) Face Shimmer, FYEO (ForYourEyesOnly) Feather Lash Mascara and KOC (KissOnCheeks) Cream Blush.

The colors go on extremely sheer and see-through to give skin a healthy, natural glow, and the formulas are mistake-proof and easy to apply.

GeoGirl debuted in March 2011 at select Walmart stores across the country. 

 

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‘Mad Men’ costume designer adds Downy Wrinkle Releaser spokeswoman to résumé

BY Allison Cerra

ATLANTA — "Mad Men" costume designer Janie Bryant has been tapped as the latest spokeswoman for Downy Wrinkle Releaser.

In her role as brand spokeswoman, Bryant will be developing a guide on fabric care and will provide tips on looking good on the go, the company said.

"As a costume designer and fashion designer, Janie understands the importance of fine fabrics and textiles," said Tonya Berry, marketing director for the Downy Wrinkle Releaser product line. "We are delighted to be working with Janie to help educate consumers on fabric care and the benefits of Downy Wrinkle Releaser in keeping clothes in perfect condition throughout the day."

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