BEAUTY CARE

Jessica White named Maybelline spokesperson

BY Antoinette Alexander

NEW YORK Maybelline New York has named supermodel Jessica White as its newest spokesperson, making her television and print debut for Maybelline New York in February 2008.

She joins Maybelline New York’s roster including Christy Turlington, Erin Wasson, Adriana Lima, Tomiko Fraser, Julia Stegner and Zhang Ziyi.

“We are thrilled to have Jessica White representing Maybelline New York,” stated Serena Giovi, vice president of marketing for Maybelline New York/Garnier. “Her striking beauty and spark for life, makes her a perfect choice for our brand.”

At age 16, she was discovered in her hometown of Buffalo, N.Y., and moved to Paris. Within six months, she landed campaigns for Chloe and the Gap. Soon, she was walking the runways for such designers as Ralph Lauren, Oscar de la Renta, Marc Jacobs, and Tommy Hilfiger. She also landed in the pages of Harper’s Bazaar and Teen Vogue.

In 2003, she was chosen for Sports Illustrated’s Swimsuit issue. She went on to model in the next four successive issues.

In 2006, she appeared on the catwalk of the Victoria’s Secret Fashion Show.

White has worked with the world’s top photographers such as Steven Meisel, Mario Sorrenti, Craig McDean, Patrick Demarchelier, Peter Lindbergh, Mario Testino, Inez and Vinoohd, Steven Klein, Mert and Marcus and David Sims. She also appeared in the movie “Big Momma’s House 2” as well as a music video for singer John Legend and rapper Jay-Z.

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Maybelline introduces first mineral makeup line

BY Antoinette Alexander

Maybelline New York has introduced its new Mineral Power, its first complete line of mineral makeup for the mass market.

The Mineral Power line consists of an entire beauty regimen from start to finish: liquid foundation, powder foundation with a kabuki brush, liquid concealer, powder blush and finishing veil loose and pressed powder.

The key ingredient in the line is micro-minerals, natural mineral pigments that have been triple-refined. Prices range between $7.99 and $9.99.

“We are thrilled to bring our consumers a complete line of mineral products at an affordable price point and look to take a leadership position in this category,” stated Cheryl Vitali, senior vice president of Maybelline New York/Garnier. “We are providing our consumers with the products and education to give them a flawless, naturally luminous look.”

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L’Oreal announces Brosnan as spokesperson, launches Web site redesign

BY Antoinette Alexander

PARIS L’Oreal Paris has appointed actor and producer Pierce Brosnan as its new spokesperson, representing the Men Expert skin care line in all continents apart from North America. The news came as the French beauty company also unveiled its revamped Web site.

Brosnan will join the family of L’Oreal Paris spokespeople, which includes such celebrities as Jane Fonda, Penelope Cruz and Scarlett Johansson.

“Pierce Brosnan seemed an emblematic spokesperson for the L’Oreal Men Expert line, with his unanimously renowned talent and his exceptional charisma. The brilliant, esteemed career of this daring actor is one worthy of much admiration,” stated Youcef Nabi, international general manager of L’Oreal Paris. “His self-assurance, allure and ‘understated’ virility make him an ideal spokesperson for our Men Expert skin care range.”

In other company news, L’Oreal has given its site, located at www.lorealparis.com, a makeover. The site, designed by digital agency R/GA, has interactive features such as the expert diagnostic tool that serves up personalized beauty recommendations. It covers four categories: skin care, hair care, hair color and cosmetics.

The tool prompts users to answer a series of questions, guided by videos of L’Oreal Paris experts. Once the questions are completed, visitors receive a customized solution. Other relevant content is presented as well, including educational video tutorials and expert tips. For example, someone wishing to color their hair red is given a “dream color,” along with other top color choices, plus tips, how-to’s, and tricks on achieving and maintaining their desired color.

The site also enables customers to compile a list of their favorite products; sign up for newsletters featuring on products, offers, celebrity news and beauty trends; and filter through the product catalog.

The new site officially launches in January 2008. New features, enhancements and updates will be added to keep the site fresh and relevant.

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