Jessica Alba’s the Honest Co. secures $70M investment round

BY Antoinette Alexander

LOS ANGELES — Jessica Alba’s the Honest Co. — whose portfolio of natural, non-toxic products includes diapers, wipes, bath, skin care, home cleaning and health-and-wellness products — has closed a $70 million financing round.

Funds affiliated with Wellington Management Co. led the round and were joined by Dragoneer Investment Group and one other public market institutional investor. Existing investors Lightspeed Venture Partners, Institutional Venture Partners, General Catalyst Partners and ICONIQ Capital also participated.

The new round of financing adds to the $52 million raised since the company’s launch in 2012 and will enable the company to accelerate growth.

“We value the support of our partners and customers in helping us make a meaningful impact in the marketplace. We dream big at the Honest Co. and continuously strive to make the world healthier and more sustainable — today and in the future,” said Alba, company co-founder and actress.

The Honest Co. also supports nonprofit partnerships by donating products and employee time. To date, more than 500,000 Honest products have been donated to assist more than 50,000 families through more than 1,300 employee volunteer hours.

Alba is a Golden Globe-nominated actress whose career includes roles in films such as "Fantastic Four" and "Little Fockers," as well as television series "Dark Angel," "The Office" and "Entourage."



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Which area of the industry do you think Amazon's entry would shake up the most?

Nielsen: More Americans researching products online as opposed to buying products online

BY Michael Johnsen

CHICAGO — A Nielsen study released Wednesday found that Americans are lagging behind their Asian and European counterparts when it comes to online shopping. Americans tend to research their purchases online (63%), look up reviews (63%)  and find online shopping convenient (78%), but they’re hesitant to pull the trigger and actually make their purchases online.  
According to the survey, 46% of Americans don't like to buy online because of shipping costs, and 37% report they don't trust giving their credit card information online. 
“While online transactions make it easy to download a book, buy a ticket to a sporting event or book a hotel room, building a consumer base for consumable categories requires more marketing muscle,” stated John Burbank, president of strategic initiatives at Nielsen. “Finding the right balance between meeting shopper needs for assortment and value, while also building trust and overcoming negative perceptions, such as high costs and shipment fees, is vital for continued and sustainable growth.”
The good news for brick-and-mortar retailers is that Americans still prefer going to retailers in person to buy products. They will research online, but still like to purchase in person, particularly for consumable products, such as personal care, health and beauty, food and beverage, pet food and baby supplies.
Asia-Pacific has the highest online buy rates — China and South Korea are leaders in cosmetic products and groceries. Western Europe leads the way on CPG e-commerce — Britain has increased to $91 million in first quarter 2014 from $70 million in the year-ago period and France has increased from $32 million to $42 million over the same time span. 
According to the survey, Americans are more open to buying the following online as compared to a survey conducted in 2011:
  • Airline reservations – 43% in 2014  vs. 19% in 2011 and hotel/tours – 43% in 2014 vs. 16% in 2013;
  • Electronic equipment – 31% in 2014 vs. 15% in 2011;
  • Ebooks -35% in 2014 vs. 11% in 2011;
  • Music non download – 31% in 2014 vs. 18% in 2011; and
  • Clothing/shoes – 43% in 2014 vs. 35% in 2011. 

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G.Vimont says:
Aug-27-2014 12:26 pm

This comes as no surprise. We, as Americans, simply have a need to fulfill our needs and wants as soon as possible (immediate gratification) and without shipping fees. I think this comes under the heading of And they needed a research study to tell them this.



Which area of the industry do you think Amazon's entry would shake up the most?

NACDS announces winners of Total Store Expo Product Showcase


ARLINGTON, Va. — The votes are in. The National Association of Chain Drug Stores has announced the winners of the 2014 NACDS Total Store Expo Product Showcase.  

Products —160 total — ranging from health and beauty to seasonal items were on display in the Product Showcase on the exhibit floor, increasing visibility for suppliers marketing products.    

Evaluated by the retail attendees, winners of this year’s Product Showcase are: 

Baby Care              

Company: Mission Pharmacal

Product: Dr. Smith’s Diaper Rash Ointments & Spray


Company: E&J Gallo Winery

Product: Viniq Shimmery

Cosmetics & Fragrances  

Company: MBA Beauty Inc.

Product: Dr Marvey, Tweets and Color Well

General Merchandise     

Company: American Greetings

Product: Warm Fuzzies


Company: U.S. Nutrition

Product: Osteo Bi-Flex Edge

Home Healthcare

Company: Drive Medical Design & Manufacturing

Product: PainAway

Household Products/Non-Edible Consumables

Company: Advanced Beauty

Product: Toodaloo

Personal Care/HBC

Company: BIOTA Botanical Laboratories

Product: Biota Botanicals Therapeutic Brands

Pharmacy Operations Equipment & Services

Company: 3SI Security Systems

Product: PharmaTracker GPS Tracking to Recover Stolen Drug Products

Pharmacy Products

Company: Mylan

Product: EpiPen Auto-Injector


Company: Mark Feldstein & Assoc.

Product: Rosemary Millette Cardinal Sound Clock


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Which area of the industry do you think Amazon's entry would shake up the most?