BEAUTY CARE

Jennifer Lopez tapped as latest L’Oréal Paris brand ambassador

BY Antoinette Alexander

PARIS — L’Oréal Paris has selected recording artist and actress Jennifer Lopez as its newest global brand ambassador.

Lopez joins the list of representatives for L’Oréal Paris, which includes Milla Jovovich, Patrick Dempsey, Rachel Weisz, Beyonce Knowles, Diane Kruger, Evangeline Lilly, Andie MacDowell, Eva Longoria, Freida Pinto and Gerard Butler.

"Jennifer’s talent and accomplishments span across many industries," stated Karen Fondu, president of L’Oréal Paris USA. "Coupled with her obvious beauty, she is a modern role model for women and truly embodies the spirit of the L’Oréal Paris philosophy, ‘Because You’re Worth It.’ We are delighted to welcome Jennifer into the L’Oréal Paris distinguished group of spokespeople."

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Sara Lee completes sale of beauty, detergent businesses to Unilever

BY Antoinette Alexander

DOWNERS GROVE, Ill. — Sara Lee announced on Monday that it has completed the sale of its global body care and European detergents businesses to Unilever for 1.21 billion euro ($1.6 billion).

The sale is part of Sara Lee’s ongoing process of divesting its household and body care businesses.

"The divestiture of our body care and European detergents businesses further enables us to concentrate our efforts in key areas where we have a strong competitive position and can generate significant shareholder value," stated Marcel Smits, interim CEO of Sara Lee. "We remain focused on aggressively driving growth in our core coffee and protein categories."

In addition, the company has announced and closed transactions for its air care business and its stake in the Indian insecticides joint venture Godrej Sara Lee. In addition, Sara Lee announced the pending sale of its non-Indian insecticides business to SC Johnson.

Sara Lee noted that it has received interest in the remainder of its household business, primarily shoe care and Asian cleaning brands, and is continuing to pursue divestiture options for this business.

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ModiFace’s iPhone app makes debut

BY Antoinette Alexander

TORONTO — ModiFace, a provider of virtual makeover technologies, has announced the launch of its new iPhone application, dubbed "MakeUp Live," which is a virtual makeover tool.

MakeUp Live is based on the company’s facial recognition technology that powers the virtual makeup application on the iPhone. Originally launched in November 2009, MakeUp is a free beauty tool that enables users to virtually try on different types of makeup, including mascara, foundation, blush and eye shadow, in hundreds of shades from such brands as Revlon, CoverGirl, Lancome and Clinique.

MakeUp Live creates a virtual makeup mirror using the iPhone camera to apply cosmetics in real time directly onto the user’s own face. The application also gives step-by-step instructions on how to achieve one of eight beauty looks, including smoky eyes, down to the brush type and shade brand and name.

"MakeUp Live is the next best thing to having your own personal makeup artist in the room with you," stated Nikkie Gatto, mobile project manager and resident beauty expert at ModiFace. "Many magazines offer ‘how to’ guides from beauty experts around the globe, and many virtual makeover tools allow women to see different products on their own photo. However, MakeUp Live takes the beauty guide and makeover tools to an entirely different level by enabling women to work alongside the tool to get it exactly right."

The application is available for download from the iTunes store for 99 cents. For more information, visit Modiface.com.

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