BEAUTY CARE

Jennifer Lopez, Inglot Cosmetics partner on capsule beauty line

BY Gisselle Gaitan

If there’s one thing beauty fans love, it’s a good lipstick, concealer or shadow palette designed by their favorite celebrity — given the success of such lines as Rihanna’s Fenty Beauty, Kim Kardashian West’s KKW Beauty and Kylie Cosmetics by Kylie Jenner.

Jennifer Lopez, who’s become a beauty icon throughout the years, is ready to jump into the game by launching a limited-edition collection with Inglot Cosmetics. The extensive color line, set to debut on April 26, will bring the singer and New York City-based company’s shared vision of strong femininity to life.

“The capsule collection we created with Inglot is filled with all my go-to products in my favorite colors. We have everything from mascara, lipsticks, eyelashes, blush, eye shadow and of course … bronzers,” Lopez said. “What I think is unique and exciting is our Freedom System Palette — which allows you to create your own personalized palette with the specific colors and products that you need. Now, you no longer have to buy that five-piece eyeshadow kit to get the one color you really want!”

Many of the soon-to-be-released cosmetics are inspired by Lopez’s career, such as the Boogie Down Bronze and Livin’ the Highlight. In total, 70 pieces will be featured in the collection ranging from powder to lipsticks, shadows to lashes, and even feature palettes. The line’s hero product, the Freedom System allows consumers to create unique palettes with over 300,00 combination possibilities.

“We could not have asked for a better partner than Jennifer. She is a true beauty visionary,” Grzegorz Inglot, vice president of U.S. operations of Inglot, said. “In addition to having great style, Jennifer is also quite a beauty expert herself. After years of working with the best in the business, she has unique insight into what women want, as well as which products are necessary to create that beautiful glow that she made famous.”

Each formulated product will range in shades from nude to glow, with a touch of smoky glam. Other key products include an illuminator, bronzer, gloss and mascara.

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Suave sheds light on hair tricks used in ads with new campaign

BY Gisselle Gaitan

Suave is pushing back against false advertising in hair commercials with a new campaign. In a move to no longer use exaggerated claims, impossible results and ridiculous expectation in its ads, the Englewood Cliffs, N.J.-based company will be allowing the quality of its products speak for themselves.

The brand will be using models who styled their own hair using Suave Professionals products. To kick off the campaign, the company shared behind-the-scenes videos that showcase the finishing poles used to simulate shine and foot-long extensions used to show long and effortless tresses.

“Our research showed that most women don’t believe they can get the hair they see in hair care advertising, and that really stuck with us,” Jennifer Bremner, marketing director for Suave, said. “We wanted to show her beautiful hair that she could easily get on her own, which is why our models did their own hair with Suave. Suave has been making salon quality products for more than 80 years and we are confident in letting our results do the talking.”

In a survey conducted by Edelman Intelligence, results show that only 2-in-10 millennial women were actually aware of some of the most commonly used tricks in advertising. The Unilever-owned brand wants consumers to choose products that work best for them and believes what consumers see in advertising should be styled in a manner that is achievable.

“Throughout my career, I’ve seen many of these tricks up close, whether it’s on a movie set or a cover shoot,” Ursula Stephens, Suave Professionals celebrity hair stylist, said. “I’ve used Suave to create more styles than I can remember on so many different clients, and I know that the products will always deliver quality results.”

More information can be found on the company’s website, or by connecting on social media using the hashtag #SuaveBeliver.

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L’Oréal Paris announces search for Women of Worth honorees

BY Gisselle Gaitan

To kick off National Volunteer month, L’Oréal Paris announced a call for nominations for its annual Women of Worth celebration.

Over the past 13 years, the New York City-based company has launched the Women of Worth initiative into a year-long platform that elevates stories of local heroes who represent the passion and spirit of women across the country who volunteer their time to serve others. Inspired by the brand’s “Because You’re Worth It” tagline, the initiative recognizes women who find passion in giving back and in fostering and inspiring self-worth to others.

“Women of Worth is the cornerstone of the L’Oréal Paris brand and embodies our mission to empower women across the country to celebrate their worth,” Tim Coolican, L’Oréal Paris USA president, said. “Now, during National Volunteer Month, we’re asking for people to nominate fearless women who are championing life-changing work and making an impactful difference.”

Until May 1, a volunteer can be nominated to be a 2018 Women of Worth honoree and receive up to $35,000 in donations for her designated cause. In addition to receiving financial support for a chosen organization, Women of Worth also provides each honoree with a platform to elevate her story and an opportunity to build a network that can impact their volunteerism and service.

“National Volunteer Month is a reminder that every individual has the power to ignite change and make the world a better place,” Karen T. Fondu, president emeritus and chairwoman of L’Oréal Paris Women of Worth, said. “Through Women of Worth, we have the opportunity to honor the heroic women in our lives — our family, friends and neighbors — whose courage and strength empower and inspire worth within others.”

This year’s honorees will join the 120 Women of Worth alumnae who represent a diverse range of causes and inspiring stories. From a survivor of human trafficking and domestic violence, who is helping rescue victims, to a teenager spearheading an anti-bullying project, to women who are tackling hunger in their communities and giving meals to the food insecure.

Women of Worth’s 2018 honorees will be announced in the fall and awarded a $10,000 donation for their chosen charity. One honoree, chosen by popular vote, will be selected as National Honoree and receive an additional $25,000 donation.

Further information on the program and past honorees, or to make a nomination, visit Women of Worth’s website.

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