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Jelly Belly shares playful Easter analysis

BY Ryan Chavis

FAIRFIELD, Calif. — In the spirit of the upcoming Easter holiday, Jelly Belly Candy Co. posed the following question to consumers: What does your favorite Easter candy say about you?

 

With 116 years of experience under its belt and countless flavors, the company knows a thing or two about candy and consumers. Here’s what the company shared:

  • Traditional Pectin Jelly Beans: Some of your fondest memories are family gatherings and large Easter egg hunts at grandma’s house in fluffy pastel dresses and pint-size three-piece suits, the company said. This consumer may long for the memories of years past, but they embrace the here and now.
  • Jelly Belly Spring Mix: A fondness for the company’s colorful mix of signature Jelly Belly jelly beans reflects a bright and joyful personality.
  • Bunny Corn: Secretly this person couldn’t care less that it’s spring, the company said. They’d rather it be Halloween, where Candy Corn gets a chance to shine.
  • Sour Bunnies: This candy evokes child-like wonder and playfulness that draws people in, not to mention a sweet and honest demeanor.

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Power E-Cigs debuts Express starter kit

BY Ryan Chavis

MIAMI — Power E-Cigs, an electronic cigarette company, has launched Power E-Cigs Express Rechargeable Starter Kit. The kit is built with advanced Minimax technology, which provides extended battery life and a pleasing vapor experience for the consumer, the company said.

 

"We have worked very hard for many months to bring this innovative product to the U.S. market," said Ferenc Veres, CMO of Power E-Cigs. "We’ve enhanced the user experience by extensively testing the look and feel, the taste and the packaging of the product, and we are very pleased with the results. New and improved products not only help gain new customers but also help maintain customer loyalty."

The starter kit comes with tobacco and menthol flavors, and features Flex Soft Top catrdges, which mimic the real feel of a cigarette. A flip-top carring case and a USB charger round out the kit.

 

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Little Seashell to launch seasonal cards

BY Ryan Chavis

TORONTO — Little Seashell, a designer and manufacturer of greeting cards, announced the launch of its line of 2014 summer cards. Consumers can choose from three animal-themed cards, which include a squirrel, raccoon and peacock.

The cards measure 6-in by 4.5-in. and are printed on 12-pt card stock. Each includes a white envelope and is individually packaged in clear, protective bags; the suggested retail price is $4.70. The complete line can be viewed at LittleSeashellCards.com.

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