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Jelly Belly sets the stage for a villainous Halloween

BY Ryan Chavis

FAIRFIELD, Calif. — Jelly Belly Candy Co. is prepping for Halloween 2014 with a mix of sinister and sweet  thanks to the company’s new Disney Vile Villains themed bags.

Four Disney villains — Ursula, Captain Hook, the Evil Queen and Maleficent — will adorn the bags. Each bag is filled with a "Vile Villains" mix, which consists of Jewel Very Cherry, Jewel Sour Apple, Jewel Orange, Jewel Blueberry and new Jewel Grape Soda.

Disney Vile Villains is the latest in a line of Disney-themed packages from Jelly Belly. Other packages include the Princess Line, featuring Rapunzel, Ariel and Cinderella. Such classic Disney characters as Mickey Mouse, Minnie Mouse, Goofy and Donald Duck are also featured on gift bags.

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Fred’s announces May results, expresses optimism over new marketing program

BY Antoinette Alexander

MEMPHIS, Tenn. — Fred’s reported on Thursday that sales for the month of May were essentially flat, totaling $151.9 million.

Same-store sales for the month declined 0.4% compared with a 0.5% decrease in the same period last year.

For the first four months of fiscal 2014, total sales decreased 0.6% to $650.2 million compared with $653.8 million for the same period last year. On a comparable store basis, year-to-date sales declined 1.5% versus a 1.1% decrease for the year-earlier period.

"Although comparable store sales declined slightly in May, we were pleased to see sales strengthen in the last week of the month with the impact of the first ad in our new marketing and branding program. As we covered on our recent conference call, this new marketing and branding program is designed to increase traffic and heighten customer awareness of our category diversity in the face of competition,” stated Bruce Efird, CEO. “The initial results were encouraging, and we think this new program will be effective in driving traffic and sales growth as we work toward full implementation of the marketing program by mid-July. Together with the updating of our store layout to emphasize the convenience advantages of our 15,000-square-foot store, it will better position Fred’s to serve more of the need-based categories and provide customers with faster and easier shopping experiences."

 

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SoBe teams with pro surfer to ‘Go Flavorfully’

BY Ryan Chavis

PURCHASE, N.Y. — SoBe, a brand from PepsiCo, is launching a new campaign to help revitalize its image. As part of the "Go Flavorfully" campaign, SoBe will welcome professional surfer Sebastian "Seabass" Zietz as a brand ambassador — enhancing the brand’s mission to turn every day into a moment of play.

"We are very excited to launch ‘Go Flavorfully’ and to re-establish the open-minded and bold SoBe roots in surfing by partnering with Seabass," said Linda Lagos, director of marketing, SoBe. "Seabass possesses a unique combination of talent and charisma that is not only a natural extension of this campaign, but also reflective of the brand’s proud heritage in surfing."

SoBe has long supported amateur surfers through its sponsorship of the Eastern Surfing Association and later expanded into pro surf tours. Zietz has snagged both a Vans Triple Crown and Reef Hawaiian Pro title.

"My life revolves around surfing, having fun and doing what I love," Zietz said. "I am honored to be able to share that lifestyle through SoBe and the ‘Go Flavorfully’ campaign."

To help promote the "Go Flavorfully" initiative, SoBe will bring back a fleet of customized buses, which will make stops in Denver, Phoenix and Southern California, giving consumers the chance to sample SoBe products.

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