Jelly Belly rolls out superfruits flavors
FAIRFIELD, Calif. The candy makers known for innovative jelly bean flavors have made history once again with the introduction of the Superfruit Mix, the newest flavors of Jelly Belly jelly beans.
The assortment includes acai berry, Barbados cherry, cranberry, blueberry and pomegranate made with natural flavors, real juices and colors derived from natural sources.
The Superfruit Mix supplies 25% of the daily value of Vitamin C. All five flavors are made with colors derived from such natural sources as purple carrot juice, black currants, grape skins and hibiscus. In addition, the company developed a new jelly bean recipe for this collection of flavors using tapioca syrup and evaporated cane juice, a less processed form of refined white sugar.
Jelly Belly beans are gluten-free, dairy-free, gelatin-free and certified OU Kosher. The new Jelly Belly Superfruit Mix will be released in 3-oz. and 5.75-oz. pouch bags, 12 per case this summer. Additional information is available from JellyBelly.com.
Cabot Creamery develops online fitness challenge for consumers
CABOT, Vt. Cabot Creamery is looking to get consumers to take a virtual journey of health and fitness.
Cabot’s “Vermont To Fabulous Las Vegas Virtual Challenge” (www.cabotcheese.com/virtualchallenge) has participants ages 50 and older to compete online to log their exercise routines each day. As a player’s exercise time accumulates, they move along a map towards their final destination, Las Vegas. Players earn poker chips each step of the way, which increases their chances of winning prizes via random drawings throughout the duration of the game that begins May 18 and ends Sept. 1, 2009.
The “Vermont To Fabulous Las Vegas Virtual Challenge” Web site provides the positive health benefits one can gain by logging on every day, the company said.
“We designed this online experience because Vermont is all about healthy lifestyles and the pursuit of good eating and exercise,” said Roberta MacDonald, SVP marketing for Cabot. “We thought it would be fun and beneficial to develop an online challenge and make the destination Las Vegas – just in time for our appearance at the AARP Vegas@50+ Expo. The challenge is ‘virtual’ in that players participate online. Participants actually exercise around their homes or gyms and log how long they walk, run, row or bike. Our Web site calculates the distance covered.”
Kroger opens refreshment center dept. in stores
CINCINNATI Kroger has opened a new refreshment center department in select stores, In-Store Marketing Institute reported.
In partnership with Dr Pepper Snapple Group and marketing agency LG&P, Kroger redesigned its beverage category into a “streamlined, four-aisle destination”.
According to In-Store Marketing Institute, the program “reserves gondolas for specific categories, which are designated by color: red for carbonated beverages, green for juice and blue for water and sports drinks. Color-coded aisle violators and floor strips help identify the categories, while in-line headers carry lifestyle images and evocative phrases. Green headers, for instance, describe juice as, ‘healthy, fruity, flavourful,’ while blue signage represents sports drinks with the phrase, ‘restore, refuel, replenish.’” Outer gondolas meanwhile stock carbonated beverages and water while the interior aisles feature shorter endcaps, two of which run into coolers devoted to energy drinks and such ‘New Age’ beverages as vitamin-infused water and tea. Endcaps include permanent displays from Coca-Cola and PepsiCo’s Gatorade.
Meanwhile, select Kroger stores have also installed a similar programme in the snacks aisle where colour-coded graphics identify six distinctive categories: ‘Fun Favourites’ (yellow), ‘Sensible Snacks’ (green), ‘Kroger Snacks’ (blue), ‘Family Size’ (red), ‘Multi-Pack’ (orange) and ‘Hometown Favourites” (yellow-orange).