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Jelly Belly goes pink to benefit breast cancer research

BY Ryan Chavis

FAIRFIELD, Calif. — Jelly Belly Candy Co. will dedicate packages of its Fruit Punch flavor Sports Beans jelly beans to benefit the Breast Cancer Research Foundation. Jelly Belly has donated over $160,000 to the foundation since the program began in 2007.
 
“While October is Breast Cancer Awareness Month, sales from our program contribute to the Foundation year-round,” said Rob Swaigen, VP of marketing for Jelly Belly Candy Co. “We are proud to support the cause to end breast cancer and are happy to extend our program for another year.”
 
The "pink ribbon" packaging includes a pledge to donate 5% of the sales of Sport Beans Energizing Jelly Beans up to $40,000 annually to the group. The packages are available in 1-oz. single-serve bags and contain 100 calories per bag.
 
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‘OURS’ body and skin care brand to be sold exclusively at Rexall

BY Antoinette Alexander

MISSISSAUGA, Ontario — “Entertainment Tonight Canada” host, Cheryl Hickey, has launched her new family body and skin care line exclusively at Rexall stores.

The collection, called OURS, was developed and is made in Canada, is free of parabens, silicones, SLS/SLES, artificial fragrances and colors. OURS is made from natural ingredients to nurture and protect the skin of babies, children and adults.

“We are pleased to join with Cheryl Hickey to bring her new line of natural and healthy products to the communities we serve,” stated Frank Scorpiniti, CEO of Rexall.  “Our partnership with Cheryl is one more way Rexall is making it easy for consumer to make healthier choices for their families.” 

The full line includes 24 Hour Face Cream; 2-in-1 Conditioner; 3-in-1 Cleansing Oil; 3-in-1 Hydrating Oil; Anything Balm; Face & Body Exfoliator; Head to Toe Wash; and EveryBody Lotion.
 
 

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Pepsi announces new stevia-sweetened soda

BY Ryan Chavis

PURCHASE, N.Y. — PepsiCo announced earlier this week that it would be rolling out Pepsi True, which is sweetened with real sugar — as well as stevia leaf extract. It contains 30% less sugar than a regular Pepsi, with no high-fructose corn syrup or artificial sweeteners.

The new beverage was developed with the consumer in mind, the company said, and added that beverage choices are "driven by taste, sweeteners and calories." Pepsi True will be available via online retailers beginning mid-October.

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