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Jelly Belly fan favorite will get more mischievous this summer

BY Ryan Chavis

FAIRFIELD, Calif. — BeanBoozled jelly beans from Jelly Belly Candy Co. have caught on with thousands of fans, leading the company to announce two new gifts that will begin shipping this summer. BeanBoozled has proved popular, the company said, and consists of 20 beans: 10 wacky flavors that look exactly like their 10 sweet and satisfying counterparts.
 
The new BeanBoozled Jumbo box is a larger version of the previously introduced BeanBoozled Gift Box. The Jumbo Box measures 15.5” x 2.25” x 9.25” and is filled with BeanBoozled flavors in 45 individually wrapped bags. The BeanBoozled Jumbo Box ships in August.
 
The BeanBoozled Mystery Bean Dispenser comes filled with 3.5-oz. of BeanBoozled flavors. Fans lift the top portion of the dispenser up, then push it back down to its original position, with the dispenser displaying the selected bean. But will the fan get a wacky flavor or a scrumptious one? The dispenser will begin shipping in July.
 
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PepsiCo’s AMP Energy debuts new flavors

BY Ryan Chavis

PURCHASE, N.Y. — PepsiCo’s AMP Energy brand this week announced four new flavors to its portfolio. The new varieties include: AMP Energy Strawberry Limeade, AMP Energy Passion Fruit, AMP Energy Blueberry White Grape Zero and AMP Energy Watermelon Zero.
 
The brand cited consumer research from the “Evaluative Criteria Energy A&U Study” as its reason to expand the line’s flavor options, adding that 71% of energy beverage consumers think that better taste takes precedence over more energy. Consumers also realized a lack of “exotic” fruit flavors in the energy drink category.
 
"We knew energy drink fans were craving some serious flavor innovation in the category," said Greg Lyons, VP of marketing, AMP Energy. "So we made flavor our number one priority when rolling out these four delicious new AMP Energy products." 
 
The branded added that the packaging for the drink has been overhauled to showcase the new flavors in the lineup. AMP Energy fans can be on the lookout for the new flavors at retailers across the country. 
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WSJ: Target’s food reinvention to spell big changes for some suppliers

BY Antoinette Alexander

 

MINNEAPOLIS — Target’s leadership has been quite vocal about its desire to reinvent its food business to focus on healthier options and, according to a Wall Street Journal report, that shift is spelling some big changes for several food suppliers.

The WSJ reported that people familiar with the matter have indicated that representatives from several big name consumer packaged goods companies were told that some of their products would be moved to the back burner, as Target works to improve its distinctiveness and increasingly court shoppers who favor smaller, organic and natural brands.

Target has indicated that elevating its “signature” categories —style, baby, kids and wellness — is a core priority. According to Target, signature categories account for $20 billion in sales, representing more than one-quarter of its total sales in the United States. The WSJ reported that food products tied to those categories would get greater resources and attention.

The other categories are “outperform” or “perform.” While the middle category is still a work in progress, the company said that brands that fall into the bottom “perform” category would not get featured as often in circulars or in stores. Such brands may also face greater competition from Target’s private-label brands, the WSJ reported.

Target chairman and CEO Brian Cornell has previously expressed his desire to improve its food business and, in April, the company announced the hiring of grocery veteran Anne Dament as SVP, merchandising. In this role, she will be responsible for leading the strategic repositioning of Target’s food business.

 

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