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Jel Sert acquires Super C, Pure Kick and Zoic brands

BY Allison Cerra

WEST CHICAGO, Ill. — Jel Sert has acquired three functional beverage brand names from Solis Brands.

The consumer packaged goods food manufacturer said its acquisition of Super C, Pure Kick and Zoic will help the company provide functional beverage options with brands that have been established in the marketplace. Super C is a vitamin and mineral powdered drink mix that delivers functional ingredients, in addition to a healthy boost of vitamin C and antioxidants. Pure Kick is an endurance energy drink mix with a proprietary blend of electrolytes, vitamins and amino acids to enhance performance and energy. Zoic is a ready-to-drink nutrition beverage that provides antioxidants, protein and 26 essential vitamins and minerals.

Jel Sert will immediately take over responsibilities for all sales and distribution of the three brands.

"The addition of the Super C and Pure Kick brands will build on our strong position as a leading branded powdered soft drink manufacturer and allow us to leverage our existing innovation, marketing and distribution capabilities," Jel Sert president Ken Wegner said.

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Rite Aid’s digital family promotes summer deals

BY Alaric DeArment

CAMP HILL, Pa. — Rite Aid is using its social networking sites to offer 10 days of deals for the summer, the retail pharmacy chain said Monday.

Rite Aid said it would use the Rites — a fictional, digital family comprising Procrastinating Papa Rite, Deal Digger Mama Rite, Over-the-Top Olivia Rite, Scrooge Sally Rite, and Prepare and Preppy Patrick Rite — to promote deals across its Facebook, Twitter and Pinterest pages.

The pages will feature the Rites’ 10-day trip across the country with postcards that offer a limited number of themed summer deals, such as one worth $5 off kids’ tents and sleeping bags, and another for $2 off tiki torches. The company previously used the Rites for its 25 Deals of Christmas promotion in 2011.

"Like many American families, the Rites are on a missionto have a little fun this summer without spending a lot of money," Rite Aid SVP marketing John Learish said. "We hope Rite Aid followers across the social media landscape will check back to see where the Rites head next and to claim a Rites souvenir in the form of three daily deals plus any bonus deals that the Rites find along the way."

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Study notes lower iron levels in newborns of obese mothers

BY Allison Cerra

MEDFORD, Mass. — Newborns born to obese mothers likely will face several health problems, including iron deficiency, according to research.

New research from the Jean Mayer USDA Human Nutrition Research Center on Aging at Tufts University and The Mother Infant Research Institute at Tufts Medical Center found that when examining 15 obese pregnant women with body mass index greater than 30 and 15 healthy weight pregnant women with BMIs between 20 and 25 as a control group, those born to an obese mother with elevated hepcidin levels was associated with lower iron status at birth. Obese adults are known to produce higher levels of hepcidin, compared with healthy weight adults, and the researchers suggested that overproduction of the hormone interferes with the transfer of iron from mother to infant. The results were recently published online by the Journal of Perinatology.

"When there is excess hepcidin in a cell, it binds to and inhibits the function of ferroportin, the protein that allows iron to pass through the cell membrane and into the bloodstream," said senior author Simin Nikbin Meydani, director of the Jean Mayer USDA Human Nutrition Research Center on Aging at Tufts University.


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