BEAUTY CARE

Jean Pierre launches Blum Naturals skin care line

BY Antoinette Alexander

NEW YORK Jean Pierre Cosmetics has announced the launch of Blum Naturals skin care line. The line of natural skin care products was developed in partnership between Jean Pierre Cosmetics and the Almar Sales Co.

The new brand launched with three types of cleansing towelettes, an exfoliating face wash, oil absorbing tissues and daily eye cleansing pads.

“Our products are infused with natural plant extracts, fruit sugars and nourishing antioxidants that easily remove waterproof makeup,” said Albert Savdie, founder of Blum Naturals.

The products are made with seven to 10 natural ingredients and are hypoallergenic, alcohol free and PH balanced. They are also free of parabens, SLS and synthetic preservatives.

The products are developed and primarily produced in Israel. The company uses recycled and recyclable packaging with soy ink for most of its printing.

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Faith Hill works with Coty to develop, launch signature fragrance

BY Antoinette Alexander

NEW YORK Recording artist Faith Hill has partnered with Coty Inc. to develop and market her own debut fragrance slated to launch fall/winter 2009.

“I had no idea of how exciting and creative it would be to work not only with a great company like Coty, but with some of the leading perfumers in the world.” Hill said. “In one respect, putting out a fragrance is like releasing a new album‹you just hope that everyone will enjoy it.”

The new fragrance will be available at major retailers across North America. Marketing plans are currently in development and additional information is expected to be announced closer to the launch.

“Faith Hill defines all-American beauty,” said Bernd Beetz, chief executive officer of Coty Inc. “Her ability to juggle a widely successful career and family, while embodying grace, glamour and style, is an inspiration to women. We are very excited about this fragrance collaboration and look forward to a long and fruitful partnership.”

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L’Oreal Paris develops sulfate-free EverPure hair care line

BY Antoinette Alexander

NEW YORK L’Oreal Paris is rolling out for early 2009 its new EverPure line of sulfate-free color care hair products.

EverPure is free of harsh sulfates, surfactants and salts that can strip and dull color-treated hair. In place of harsh ingredients, EverPure features an Anti-Fade System of shampoos and conditioners. According to L’Oreal, testing shows color to last up to 32 washes.

For an aromatherapeutic and spa-like experience, the 100-percent vegan formulas are infused with rosemary, juniper and mint extracts.

The collection includes EverPure Moisture, Smooth or Volume formulas. The conditioners and masques feature both UVA and UVB filters to help protect hair from UV rays. For additional coverage, there’s also a UV Protect Spray that can be used on all hair types. Suggested retail prices range between $6.99 and $8.99.

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