BEAUTY CARE

Jane & Co. launches first TV ad campaign

BY Antoinette Alexander

BALTIMORE, Md. Beauty company Jane & Co. is launching its first television campaign to better reach millions of women and further tap into the popular mineral makeup market.

As reported earlier this year in Drug Store News’ ECRM Cosmetics, Fragrance & Bath post show report, the new television campaign is in addition to the Jane Be Pure spring print campaign aimed at reaching nearly 20 million women. The print campaign can be seen in such magazines as Glamour, Allure and Lucky.

Playing off the name Jane—as in Tarzan and Jane—the new television spot shows a model applying the company’s Be Pure mineral makeup as she gets a text message from Tarzan. The text reads: “Jane, r u coming?” She is then seen swinging from a tree vine to meet the shirtless Tarzan. The tag line is “Jane Be Pure mineral makeup. It’s my Jane-eration.”

The mineral makeup collection is talc-free, oil-free, wax-free and fragrance-free. Products in the line include Mineral Powder, Mineral Foundation, Pillowed and Crushed Blushes and Eye Shadows.

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Dove launches clinical protection for underarms

BY Antoinette Alexander

NEW YORK Unilever’s Dove brand has introduced its strongest form of underarm protection—new Dove clinical protection.

The new prescription-strength formula, available without a prescription, does not contain aluminum chloride, an acidic ingredient, or alcohols such as ethanol. In addition, it contains one-fourth moisturizers to care for and condition underarm skin.

The product, available in Cool Essentials and Original Clean fragrances, has a suggested retail price of $7.99 for 1.7 ounces.

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Revlon announces narrowed quarterly loss

BY Antoinette Alexander

NEW YORK Beauty company Revlon narrowed its first-quarter loss and announced plans for a reverse stock split.

According to preliminary first-quarter results, net loss totaled about $5 million compared with a net loss of $35.2 million in the year-ago period thanks in part to cost improvements, and the non-recurrence of brand support related to the launch of Revlon Colorist hair color in the first quarter of last year.

Operating income totaled about $30 million compared with $3 million in the year-ago period, as adjusted EBITDA totaled about $55 million compared with $32.3 million in the year-ago period.

Also benefiting operating income, net loss and adjusted EBITDA was about $6 million in proceeds related to the sale of a non-core trademark, and the non-recurrence of brand support related to the launch of Revlon Colorist hair color in the first quarter of last year.

Net sales totaled $320 million compared with $328.6 million in the year-ago period.

In addition, the company’s board of directors approved a reverse stock split of Revlon’s Class A and Class B common stock as a 1-for-10 split ratio.

“We believe that a reverse stock split is in the best interest of our stockholders because we expect it will allow our stock to be more attractive to a broader range of institutional and other investors, would reduce certain of our costs, such as listing fees, and would be intended to satisfy our compliance with the NYSE’s price criteria for continued listing,” stated Revlon president and chief executive officer David Kennedy.

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