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Jamba launches Greek yogurt superfruit smoothies

BY Allison Cerra

PHOENIX — The Jamba "at home" lineup has expanded to include Jamba Greek yogurt superfruit smoothies.

The smoothies combine nonfat Greek yogurt with on-trend superfruits and are available in two flavors. Pomegranate Pick-Me-Up contains whole frozen blueberries and raspberries, sliced strawberries, pomegranate and frozen nonfat Greek yogurt. Acai Super-Antioxidant features whole frozen blueberries, raspberries, sliced strawberries, blackberries, acai and nonfat Greek yogurt. Each serving has 130 calories or less.

"We recently introduced these smoothies and gained immediate distribution," said Steve Sklar, SVP for Inventure Foods, which produces the Jamba "at home" smoothie under a licensing agreement with Jamba Juice. "Interest in Greek yogurt is at an all-time high, and superfruits continue to be on-trend, so combining the two makes a ton of sense."

Jamba Greek yogurt superfruit smoothies are available at stores nationwide for a suggested retail price range of $3.29 to $3.99 per 8-oz. package.

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Shoppers Drug Mart celebrates 50th anniversary

BY Antoinette Alexander

TORONTO — Shoppers Drug Mart is celebrating its 50th anniversary in September, and in a lead up to the landmark anniversary, the chain is inviting Canadians to join the party by submitting their own Shoppers Drug Mart moments via the interactive "50 Fabulous Years" digital hub that will launch on Aug. 13.

The customized online portal allows Canadians to share the moments when Shoppers Drug Mart was there for them and their families over the last five decades. The digital component is accessible from the Shoppers Drug Mart website and will feature real-time sharing of individual "moments" integrated with the company’s key milestones spanning the 1960s through the 2000s. Canadians can share their moments from Aug. 13 through Sept. 23.

"With this new digital initiative, Canadians can join the celebration and share experiences that have helped make Shoppers Drug Mart a leading destination for their health, beauty and convenience needs," Shoppers Drug Mart SVP marketing Sandra Sanderson said. "We look forward to hearing about the many ways Shoppers Drug Mart has helped Canadians look, live and feel fabulous over the past 50 years."

The digital component is one way that Shoppers Drug Mart is engaging and celebrating with Canadians in store and online. In September, the company also will launch a number of activities, including:

  • National Makeover Weekend on Sept. 8 and 9: Canadians are invited to receive a complimentary makeover at participating Shoppers Drug Mart and Pharmaprix stores across Canada by booking an appointment for a celebratory anniversary beauty look;

  • Quo Cosmetics anniversary collection: Canada’s first private-label cosmetic brand, Quo, will unveil a limited-edition collection featuring an anniversary-themed beauty palette and a commemorative 10-brush set (available starting Sept. 8), as well as six celebratory Quo by Orly Glitter FX nail polish shades (available Sept. 18); and

  • 50th anniversary promotions and national contest: Customers can participate in many promotions, as well as a national contest offering chances to win 50 grand prizes. Each entry requires a $10 in-store purchase to receive a PIN that can be registered online to enter the contest.

Founded by Toronto pharmacist Murray Koffler in 1962, Shoppers Drug Mart was the first store in Canada to introduce mass merchandising and self service to a retail pharmacy. Today, Shoppers Drug Mart and Pharmaprix associate-owners and pharmacist fill nearly 100 million prescriptions a year and operate more than 1,300 stores across Canada.

The company also blazed a trail of developing successful private-label brands, including Life Brand, also celebrating 50 years in 2012, and Quo Cosmetics, first launched in 1991. In 2000, Shoppers Optimum was introduced and today the program boasts close to 10 million cardholders.

In addition to being a provider of healthcare products and services, Shoppers Drug Mart has become a destination for the beauty and convenience categories. By expanding its exclusive offering of international beauty brands, the company now offers one of the widest selections of skin care and cosmetics products. In 2003, the first BeautyBoutique was introduced, designed to enhance the offering of prestige cosmetics in an open sell environment. Today, there are more than 310 BeautyBoutiques/GalerieBeauté across the store network.

Beyond beauty, Shoppers Drug Mart and Pharmaprix stores carry a wide selection of products in the Food Essentials section of more than 680 stores. The range includes hundreds of convenience food options and brands, such as Shoppers’ own Simply Food and Nativa Organics.

There are more than 1,206 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in each province and two territories.

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CVS Caremark, Boston Red Sox give disabled veterans all-star treatment at Fenway Park

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS Caremark paid tribute to disabled veterans from New England with a batting camp and full-day experience at Fenway Park in Boston on Aug. 7.

The Fenway Park opportunity marked an extension of CVS Caremarkʼs national philanthropic All Kids Can program, which aims to make life easier for children with disabilities. The special camp, which took place during Fenway Parkʼs 100th anniversary season, was a joint endeavor between CVS Caremark and the Boston Red Sox.

The veterans worked closely with Red Sox hitting coach Dave Magadan, met Red Sox catcher Jarrod Saltalamacchia, took photos in front of the Green Monster, ate lunch in the Red Sox dugout, had a VIP tour of the park and enjoyed the evening’s game as guests of CVS.

The veterans who participated in the CVS Caremark Baseball Camp are from “Team Chowdah” and were brought together through the U.S. Department of Veterans Affairs New England Adaptive Sports Program — operated through the VA Boston Healthcare System.

“It’s an honor to meet these men and women who have sacrificed so much to serve and protect our country, and to see them enjoying one of America’s favorite pastimes,” said Eileen Howard Boone, SVP corporate communications and community relations for CVS Caremark. “This is our second season of partnering with the Red Sox on creating a special day for the veterans at Fenway and we couldn’t be more thrilled. Our goal is to provide these athletes with a day of fun and baseball at this iconic ballpark.”

The CVS Caremark Baseball Camp is one of 10 that CVS Caremark scheduled at Fenway this baseball season for individuals with disabilities. The other nine camps focus on children as part of CVS Caremark’s All Kids Can program, which helps children with disabilities learn, play and succeed in life. The camps are part of a continued partnership between CVS Caremark and the Boston Red Sox, demonstrating their shared commitment to local individuals with disabilities.

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