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Jamba Juice to be sold in retail stores

BY Allison Cerra

NEW YORK Confectioner and beverage producer Nestle USA are taking the ever-popular Jamba Juice drinks right to grocery stores near you.

Jamba Inc., the operator of the Jamba Juice chain, has entered a licensing deal with Nestle, a new venture for the juice company, which has never been sold beyond its own retail stores, according to published sources.

According to reports, Nestle’s expansion of its ready-to-drink beverage category will be taken into grocery store. Eight Western U.S. states will be carrying the beverages next year.

“We’ve always felt the Jamba Juice brand was highly extendable,” said Paul Clayton, chief executive of Jamba Juice, based in Emeryville, Calif. “It was just a matter of us finding the right partner.”

Two types of Jamba Juice fruit drinks will be offered in supermarkets in California, Utah, Nevada, Washington, Oregon, Idaho, Arizona and Colorado in the second quarter of 2008 and later will be expanded to other states and into new channels, such as convenience stores, according to Rob Case, president of Nestle USA’s beverage division.

Nestle USA, a unit of Nestle SA, Vevey, Switzerland, will manufacture and distribute the drinks. Nestle may eventually sell Jamba Juice beverages in other countries, where the company now mostly sells powdered drinks.

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Coca-Cola announces arrival of first hybrid trucks in its fleet

BY Allison Cerra

ATLANTA In an effort to go green, Coca-Cola is adding five hybrid-electric trucks to its distribution center in New York, according to published reports.

Currently, Atlanta-based Coca-Cola Enterprises has two hybrid trucks in the Bronx facility, with three additional trucks scheduled for deployment in December. The five Bronx trucks represent the largest CCE hybrid-electric fleet of any city in the U.S.

Coca-Cola Enterprises said its Bronx sales center has a total of 90 trucks serving 8,700 customers in Manhattan and the Bronx, delivering more than 8 million cases of products annually. The hybrid-electric trucks use 32 percent less fuel than standard trucks and use technology to eliminate emissions when idling or in traffic.

The company also said it recently began installing an energy efficient lighting system at the Bronx facility.

Over the next year, another 120 hybrid-electric trucks are slated join Coca-Cola Enterprises’ fleet across the country.

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Hernquist adds another resignation to Hershey’s list

BY Allison Cerra

HERSHEY, Pa. Another Hershey executive is leaving the confectioner for greener pastures.

The company announced Friday that Thomas Hernquist, senior vice president and global chief growth officer, has resigned from the company, effective December 31, 2007.

“[Hernquist] has brought a tremendous passion to continuing our heritage of making a difference in the community and in leading industry efforts to drive positive change in the world’s cocoa-growing regions,” said chief executive officer Richard Lenny.

Hernquist joined Hershey in 2003 as senior vice president, chief marketing officer, where he led the growth in Hershey’s core brands and overall confectionery portfolio in North America.

Hernquist is one of several executives that resigned this year. The most recent resignation came from the company’s senior vice president and chief people officer, Marcella Arline.

Current chief executive officer Lenny will retire the same day as Hernquist.

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