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Jack Link’s shows love with meat bouquets, Sasquatch-themed cards

BY Allison Cerra

MINONG, Wis. — Beef jerky brand Jack Link’s has introduced an online Valentine’s Day promotion.

The brand said it is offering fans easy-to-follow instructions to create a Jack Link’s meat bouquet, which gives fans the chance to enter to win a Sasquatch gift pack filled with Jack Link’s products. What’s more, the brand also is touting Sasquatch-themed Valentine’s Day cards.

The materials are available on JackLinks.com/HappyValentinesDay.

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Nestlé celebrates Valentine’s Day with new treats

BY Allison Cerra

GLENDALE, Calif. — Nestlé is spotlighting some of its most popular brands with new seasonal items.

This Valentine’s Day, consumers can purchase the following items:

  • SweeTarts jelly beans: SweeTarts offers the iconic sweet and tart candies in jelly bean form. Offered in purple, turquoise and magenta packaging, the cherry- and grape-flavored treats carry a suggested retail price of $2.49 per 14-oz. bag;

  • Wonka heart toppers: Available for SweeTarts or Gobstoppers, this colorful, heart-shaped candy-filled tube is topped off with an oversized heart that also features a built-in gift tag. The suggested retail price is 99 cents per 1.2-oz. to 1.5-oz. size;

  • Paul Frank Nestlé Crunch king size bar: A Target exclusive, the limited-edition Paul Frank packaging features “Julius the Monkey.” What’s more, when you open the outer flap of the red box, there’s a space for you to write a message for your loved one. The 2.75-oz. size touts a suggested retail price is $1.99;

  • Butterfinger heart box: This heart-shaped box is filled with miniature candy bars and has a motto scrawled across the front of the box: “Nobody’s gonna lay a finger on my Valentine.” The 8-oz. carries a suggested retail price of $4.99; and

  • Wonka Exceptionals chocolate for Valentine’s Day: The candy, in its final year, is availabke in Scrumdiddlyumptious, Triple Dazzle Caramel, Fantabulous Fudge and Chocolate Waterfall. Each 3.5-oz. bar carries a suggested retail price of $1.99.

“Nestlé is always looking for new and fun ways to innovate the world of confections,” Nestlé USA Confections & Snacks spokeswoman Tricia Bowles said. “These captivating new products are an easy, delightful and fool-proof way to let someone special know you’re thinking of them this Valentine’s Day.”

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Gatorade announces multiyear partnership with Heisman trophy winner

BY Allison Cerra

CHICAGO — A Heisman trophy recipient and National Football League quarterback has inked a deal with an iconic sports drink brand.

Carolina Panthers quarterback Cam Newton has joined Gatorade’s roster of athletes who work with the brand to educate athletes on the importance of sports nutrition, the company said. The multiyear partnership will kick off by having Newton test with scientists from the Gatorade Sports Science Institute, who will work one-on-one with Newton to identify ways in which he can improve his on-field performance through proper sports fueling and training. Newton also will be featured in upcoming Gatorade brand campaigns including television, print and digital advertising.

"Gatorade is focused on elevating the importance of proper athletic fueling, so it’s important for us to partner with athletes who believe sports nutrition improves performance. Gatorade has been an essential piece of Cam’s football equipment since an early age which makes this partnership a natural fit," Gatorade president of North America and global CMO Sarah Robb O’Hagan said. "Cam has proven himself as a naturally gifted athlete with a promising NFL career. We look forward to helping him achieve his football goals by providing him with customized testing and research and a fueling plan to help him elevate his game."

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