Jack Link’s refreshes brand
BY Ryan Chavis
MINONG, Wis. — Jack Link’s, a producer of meat snacks, announced a “brand refresh” which includes an updated logo, package design and product formulation. The overhaul will provide a more compelling snack solution for consumers, the brand said.
“The meat snacks category is on fire and so is Jack Link’s,” said Jeff LeFever, VP of marketing at Jack Link’s. “We want to continue to push the category to new levels. As the category leader, it is our mission to provide our retail partners with a brand, product and package that will continue to drive their sales.”
The changes include:
- New logo positioned for new consumers, occasions and innovation: The logo was designed to better convey the brand’s “Feed Your Wild Side” positioning and appeal. The change also represents a shift from meat snacks to protein snacks, which the brand said creates a “broader, more dynamic innovation pipeline.”
- New design to improve shopability: The new layout helps consumers identify with ease the different proteins, flavors and nutritional facts.
- New product formulation: According to Jack’s Links, food scientists have worked for three years to develop a process to remove MSG and preservative without compromising taste and texture.
“Consumers want cleaner labels and healthier snacks without sacrificing taste,” said Mike Gerber, VP of research and development at Jack Link’s. “That is precisely what we are able to deliver with our new product formulation.”
Kool-Aid intros new liquid beverage mix
BY Ryan Chavis
NORTHFIELD, Ill. — Kool-Aid from Kraft Foods Group on Monday announced the debut of Kool-Aid Easy Mix, which the brand said offers consumers convenience and value, with half the sugar of leading regular sodas.
"Our loyal fans told us that they were seeking an easy-to-make product that would offer less sugar than leading regular sodas and still be available at a great value," said Dennis Wu, senior brand manager of Kool-Aid. "Now families can easily enjoy the fun, fruity taste of Kool-Aid by the glass or prepared by the pitcher – made fresh every time."
The mix will be available in three varieties — tropical punch, cherry and grape — in 18.2-fl. oz. bottles for a suggested retail price of $2.99. The mix yields six quarts or 24 glasses per bottle.
The brand also announced that its famed Kool-Aid Man will get more face time in 2015, thanks to new television spots, social media campaigns and public appearances.
"From generation to generation, Kool-Aid Man has been blessed with an optimistic sense of wonder and innocence that invites everyone to embrace the joy of childhood," Wu said. "In fact, Kool-Aid Man never grows old and sees every day through the lens of fun-colored glasses. As our brand continues to evolve and offer new products and experiences, we expect Kool-Aid Man to consistently reflect the current times and be a man of fun-filled action."
NBC to debut ‘Red Nose Day’ charity comedy event with partners Walgreens, M&M’s
NEW YORK – NBC on Thursday announced its collaboration with Walgreens and M&M’S Brand around its first-ever “Red Nose Day” broadcast. To drive positive change through entertainment, Walgreens and M&M’S will be two of the presenting media sponsors of the three-hour “Red Nose Day” special on NBC, Thursday, May 21 (8-11 p.m. ET). The live broadcast special will feature stand-up performances, sketch comedy, videos produced by Funny Or Die, and music performances from A-list artists.
As part of “Red Nose Day,” from April 17 through May 30, red noses will be available at Walgreens, the exclusive retailer of the emblematic noses in the U.S., for $1 each, with proceeds contributed to the Red Nose Day Fund. The money raised during “Red Nose Day” will be used to fund programs that address the needs of children and young people living in poverty in the United States and overseas.
“We are very excited to bring this internationally acclaimed live event to U.S. audiences to shine a light on the incredible efforts of poverty-fighting charities around the world,” NBCUniversal stated. “‘Red Nose Day’ gives our advertising partners a unique opportunity to be a part of this first-ever national broadcast and harness the power of live programming at its best.”
Walgreens and M&M’S will have an on-air and online presence across NBC’s platforms, including the dedicated site for the NBC telecast at RedNoseDayUSA.org.
“’Red Nose Day’ is all about being funny to raise money, and we’re delighted to work with NBC, Mars and Comic Relief to bring this fun charity event to the U.S. for the first time,” said Alex Gourlay, president of Walgreens. “The money goes to charities that help those who are less fortunate live happier, healthier lives – the same way Walgreens helps our customers be happy and healthy. While supporting Red Nose Day, I hope we’ll all have some fun with the Red Noses.”
Richard Curtis, co-founder of ‘Red Nose Day’ and Comic Relief in the U.K., will serve as an executive producer for the NBC telecast (a Universal Television production), along with Hamish Hamilton and Ian Stewart of Done + Dusted Productions. Henrietta Conrad and Lily Sobhani will also serve as executive producers, as will Mike Farah, Anna Wenger and Joe Farrell from Funny Or Die. Hamilton is set to direct.
"Red Nose Day has been an extraordinary success in the U.K. due to the amazing support of the public, the artists and our wonderful corporate partners. They provide a simple way for the public to get involved by buying a nose or product, each of which can help to save or change a child's life,” said Curtis. “On behalf of the Red Nose Day charity, I am absolutely delighted that both Walgreens and M&M's have come on board as the inaugural sponsors of this first ‘Red Nose Day’ event in America to complement the amazing support of NBC as our broadcast partner. "
Funny Or Die, the award-winning top destination for comedy on the web, and producer of high-quality content across numerous platforms, will partner with NBC to create original content for the special.
”M&M’S is the brand that understands the power of using colorful fun to brighten the world, so it’s a natural fit to leverage our humor and passionate fan base to change lives through this partnership with Red Nose Day,” said Lee Andrews, VP corporate affairs for Mars Chocolate North America. “We will be raising both funds and awareness in the run up to what will be a big day on NBC.”
The money raised during NBC’s “Red Nose Day” 2015 will go to the Red Nose Day Fund and will be used to fund programs that address the needs of children and young people living in poverty in the U.S. and internationally in Africa, Asia and Latin America. The money will be split between domestic and international poverty issues. The pre-selected charity partners for this year’s Red Nose Day Event are Boys & Girls Clubs of America; charity: water; Children’s Health Fund; Feeding America; Gavi, The Vaccine Alliance; the Global Fund; LIFT; National Council of La Raza; National Urban League; Oxfam America; Save the Children and United Way.
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