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Jack Link’s expands footprint

BY Vivian Gomez

NEW GLARUS, Wis. — Jack Link’s plans to purchase Unilever’s meat snacks business, primarily sold under the BiFi brand (Germany, Benelux, Austria and Switzerland) and the Peperami brand (UK and Ireland). The sale is expected to close by the end of March.

Terms of the deal were not disclosed. The transaction, subject to customary closing conditions, also includes the manufacturing facility in Ansbach, Germany.

“Jack Link’s mission is to be the number one provider of branded meat snacks throughout the world,” said Troy Link, CEO of Jack Link’s. “This is an important step in delivering on that mission and we are excited to welcome the BiFi and Peperami brands into the family. These brands continue to drive growth in meat snacks in their respective territories and we look forward to working with all of our team members and retail partners to continue that success.”
 
“Bifi and Peperami are two iconic local brands. As we continue to sharpen our portfolio to deliver sustainable growth for Unilever, we believe that the potential of these two brands can now be more fully realized with Jack Link’s,” said Jan Zijderveld, Unilever Europe president.

 

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American Licorice announces new fruit candies

BY Ryan Chavis

LA PORTE, Ind. — American Licorice Co. has announced the launch of Fruit Vines Bites — bite-size, chewy candies with a fruit flavor.

"We wanted to develop a soft, chewy, fruity candy that would appeal to candy lovers everywhere," said Stephanie Louie, Red Vines brand manager. "The bite size pieces are perfect for a quick treat to help everyone bring a sweet celebration to their day."  

Fruit Vines Bites are available in two flavors, strawberry and cherry, and come in three sizes: a 2-oz. single serving, a 5-oz. hanging bag and a 10-oz. re-sealable stand-up bag. Shoppers can find the candy at national retailers like Walmart, Kroger, Target and Walgreens.

 

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Budweiser reveals global campaign

BY Ryan Chavis

NEW YORK — Budweiser on Wednesday revealed the brand’s global campaign on behalf of its official sponsorship of the upcoming 2014 FIFA World Cup in Brazil. Budweiser’s Rise as One will celebrate the moments that bring together and inspire fans of the game around the world, the company said.

"While football brings out regional pride and fierce rivalries, it also brings fans across the globe together once every four years through shared passion," said Andrew Sneyd, global vice president, Budweiser. "With the Rise as One campaign, Budweiser celebrates the world’s favorite game and its role in inspiring fans to celebrate the moments that unite us as a global community." 

The Rise as One campaign will be revealed to a national audience with the first of multiple new TV spots airing online on March 5, 2014. It will be supported by out-of-home content, which the company said will showcase the passion of fans across the globe as they unite to celebrate the tournament.

Budweiser also has unveiled its packaging for the tournament, which features the FIFA World Cup trophy. The limited edition aluminum trophy bottle will be introduced in more than 40 countries. The brand’s packaging also includes limited edition glass bottles, cans and secondary packaging.
 

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