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Jack Link’s beef jerky introduces limited-edition packaging

BY Allison Cerra

MINONG, Wis. Jack Link’s beef jerky is celebrating hunting season with limited-edition packaging for its products.

Jack Link’s 2-oz. original and teriyaki beef varieties will feature Realtree Camo patterns and a blaze-orange color.

The new packaging hit retail in August and will remain in stores through December.

"In or out of the woods, Jack Link’s limited edition blaze-orange-packaged beef steak products help outdoor enthusiasts to feed their wild sides," said Jeff LeFever, marketing director at Jack Link’s beef jerky. "Jack Link’s and Realtree are synonymous with family, camaraderie, fun and the great outdoors."

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General Mills announces voluntary recall of Nature Valley product

BY Allison Cerra

MINNEAPOLIS A single day’s production of a certain General Mills’ Nature Valley granola thins flavor is being recalled by the company due to a labeling issue.

General Mills said that a production error resulted in a limited number of properly labeled, individually wrapped Nature Valley peanut butter flavor granola thins packages being inserted into 10-count boxes labeled as Nature Valley dark chocolate flavor granola thins. While there have been no reports of allergic reactions or illnesses associated with this product, the possibility of an unlabeled allergen makes the recall classified as a Class One recall, General Mills said.

The voluntary recall includes only 10-count boxes of Nature Valley dark chocolate flavor granola thins with one "better if used by" date printed on the top of the box: 05JUN2011 YO 12. No other varieties or production dates of Nature Valley products are affected by this recall.

 

Consumers requesting refunds or calling with further questions should contact General Mills consumer services at (800) 231-0308.

 

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Jones Soda’s WhoopAss re-enters market

BY Allison Cerra

SEATTLE Jones Soda is packing punches with the relaunch of its energy drink.

WhoopAss features all-new, edgy packaging, including a tall, all-black 16-oz. aluminum can featuring a gritty red and grey Iron Cross graphic; functional new ingredients that boost energy and provide muscle recovery; and an updated flavor profile and color, the beverage maker said.

The new product will carry a suggested retail price of $2.39 and will be available at convenience and grocery stores in November.

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