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Jack Link’s beef jerky introduces limited-edition packaging

BY Allison Cerra

MINONG, Wis. Jack Link’s beef jerky is celebrating hunting season with limited-edition packaging for its products.

Jack Link’s 2-oz. original and teriyaki beef varieties will feature Realtree Camo patterns and a blaze-orange color.

The new packaging hit retail in August and will remain in stores through December.

"In or out of the woods, Jack Link’s limited edition blaze-orange-packaged beef steak products help outdoor enthusiasts to feed their wild sides," said Jeff LeFever, marketing director at Jack Link’s beef jerky. "Jack Link’s and Realtree are synonymous with family, camaraderie, fun and the great outdoors."

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Jones Soda’s WhoopAss re-enters market

BY Allison Cerra

SEATTLE Jones Soda is packing punches with the relaunch of its energy drink.

WhoopAss features all-new, edgy packaging, including a tall, all-black 16-oz. aluminum can featuring a gritty red and grey Iron Cross graphic; functional new ingredients that boost energy and provide muscle recovery; and an updated flavor profile and color, the beverage maker said.

The new product will carry a suggested retail price of $2.39 and will be available at convenience and grocery stores in November.

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Eight O’Clock Coffee: New look, same great taste

BY Allison Cerra

MONTVALE, N.J. After more than 150 years of being on the market, one iconic coffee brand is getting a makeover.

Eight O’Clock Coffee will debut a new look this month, containing the same great-tasting coffee it has brought to the nation for nearly two centuries. The brand’s logo has been refreshed but the bags will retain the same color coding for its varieties.

 

"We may be 151 years old, but we don’t have to look it," said Alisa Jacoby, senior brand manager at Eight O’Clock Coffee. "The new packaging unifies our brand family in a contemporary, more appetite-appealing fashion while maintaining key equities appreciated by our current consumers."

 

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