BEAUTY CARE

Jack Black touts new sports therapy line with triathlon sponsorship

BY Antoinette Alexander

BOCA RATON, Fla. — Jack Black is promoting its new Performance Remedy sports therapy collection by sponsoring the Revolution3 Triathlon.

The Performance Remedy sports therapy line offers naturally based, active body treatment and sun protection products to help fight fatigue, speed recovery and promote peak sports performance. The collection includes six products infused with Eastern and Western herbs to provide holistic, performance-enhancing benefits, the company stated.

"We are excited to have Jack Black as a sponsor of this year’s triathlon series, stated Charlie Patten Jr., president of Revolution3 Triathlon. "The athletes competing in these sporting events are at the top of their game, and Jack Black products help them to continue performing at their peak."

The line is comprised of active body treatments and active sun protection, including:

  • Dragon Ice relief and recovery balm topical pain relief;

  • Mr. Fix It antimicrobial wound rescue gel to help patch up cuts, scrapes, bumps and bruises;

  • Jack’s Dry Down friction-free powder to help prevent chafing and enhance comfort during workouts;

  • Turbo Wash energizing hair and body cleanser;

  • Body Rehab scrub and muscle soak; and

  • Sun Guard SPF 45, very water-resistant sunscreen, in the active sun protection category.

Jack Black products are available at select retailers, including Neiman Marcus, Nordstrom and Bloomingdale’s, and on Sephora.com.

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SelectNY tapped as agency of record for Orly

BY Antoinette Alexander

NEW YORK — Professional nail care brand Orly International has chosen SelectNY as its creative agency of record.

"SelectNY is poised to elevate Orly to the next level with advertising communications and a brand identity that reflects the innovative heritage and dynamic future of Orly," stated John Galea, advertising and public relations manager for Orly.

The agency will devise brand strategy, messaging, advertising and packaging for Orly. SelectNY has a host of skin care, fragrance, hair and cosmetics clients already on retainer, and the addition of Orly will complement its roster to include eye-catching nail color.

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Madame Ines de la Fressange joins L’Oréal Paris as brand ambassador

BY Antoinette Alexander

PARIS — French beauty company L’Oréal Paris has tapped French model Madame Ines de la Fressange to join its family of brand ambassadors.

She joins the L’Oréal Paris family of spokeswomen, which includes Milla Jovovich, Beyonce Knowles, Diane Keaton, Diane Kruger, Evangline Lilly, Eva Longoria, Jennifer Lopez, Andie MacDowell, Julianna Margulies, Aimee Mullins, Freida Pinto, Gwen Stefani and Kerry Washington.

"Ines de la Fressange, our new L’Oréal spokeswoman, has divine grace, that very contemporary way of being a woman, at once free, unexpected and mesmerizing," stated Cyril Chapuy, global brand president of L’Oréal Paris. "An accomplished model, mother and designer, she leads a full life. I am delighted that she is bringing that irresistible ‘je ne sais quoi’ to the brand."

De la Fressange started her modeling career when she was 17 years old, and it wasn’t long before she took part in fashion shows for such designers as Kenzo, Jean-Paul Gaultier and Christian Lacroix. She became Karl Lagerfeld’s muse at Chanel for several years, and in 1991 created her own brand, "Ines de la Fressange," and a store on the avenue Montaigne that was successful in France, the United States and Japan.

Since 2003, she has made an active contribution to relaunch the luxury Roger Vivier brand as a consultant and brand ambassador.

In 2008, for her 50th birthday, she appeared on the cover of Elle France.

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