BEAUTY CARE

Jack Black develops new Dry Erase face cream

BY Antoinette Alexander

DALLAS — Jack Black has introduced its newest star product, Dry Erase Ultra-Calming face cream, available in February at select retailers and online.

Dry Erase mimics the structure of natural skin lipids by locking in essential moisture and helping to repair and replenish skin’s natural protective barrier. The formula boosts the skin’s defenses by reducing redness, fine lines, flakiness and tightness, while also aggressively fighting signs of aging, the manufacturer stated.

Irritation from harsh weather of the winter months, daily shaving routines or anti-aging treatments is alleviated through an elixir of such ingredients as Hydromanil and vitamins C and E. Dry Erase promises to leave skin visibly more radiant and deeply hydrated.

Jack Black Dry Erase Ultra-Calming face cream retails for $38 (2.5 oz tube).

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CARA B Naturally for babies, children hits Target stores

BY Antoinette Alexander

CHARLOTTE, N.C. — CARA B Natural Products, a maker of ethnic personal care products, has just launched its collection of all-natural skin and hair care products formulated especially for ethnic babies and children in Target stores across the country.

Introduced in 2009, CARA B Naturally is formulated specifically for ethnic children and is certified all-natural by the Natural Products Association. The line is made with all-natural, plant-based ingredients and is free of parabens, petrolatum, phthalates, sulfates, mineral oil, artificial fragrances and preservatives.

"We’re very excited to launch CARA B Naturally in Target stores," stated CEO Landra Booker Johnson. "This move actually represents another significant acceleration in our company’s retail strategy. This is what our customers have been asking for and we’re pleased to deliver as we partner with Target."

On Jan. 29, Target stores will roll out a promotion to support the CARA B Naturally launch; all products will retail at a promotional price for a limited time.

CARA B Naturally also will be available for purchase on Target.com and is expected to launch at a second national retailer come February.

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Pantene supports Olympic Games, names 11 global athletes as new beauty ambassadors

BY Antoinette Alexander

NEW YORK — Procter & Gamble’s Pantene hair care brand will support 11 female athletes as its newest beauty ambassadors. The group will be featured in Pantene’s first global marketing campaign to support the Olympic Games.

The sponsorship is part of P&G’s Worldwide Olympic Partner status with the London 2012 Olympic Games and marks the first time Pantene has featured athletes as beauty ambassadors. The group will join the likes of such celebrities as Liv Tyler and Eva Mendes, who are featured in Pantene’s campaigns. Among the athletes are six Olympic gold medalists, numerous world champions and top ranked women in swimming, tennis, gymnastics, cycling, diving and volleyball.

“We believe that healthy is the new beautiful and we’re thrilled to add this exceptional group to our select list of global beauty ambassadors. These women are a wonderful fit with our heritage of performance and shine,” stated Hanneke Faber, VP and brand franchise leader of global hair care at P&G. “Their hair is easily some of the most challenged on the planet and Pantene can take on the task. Our products are designed to perform under demanding conditions.”

The Pantene campaign leading up to and during London 2012 includes holistic and integrated support in advertising, retail, online and public relations channels. It is part of P&G’s Worldwide Olympic Partner status, which is anchored by the "Thank You, Mom" campaign for the London 2012 Olympic Games.

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