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Izze Beverage Co. introduces new flavors

BY Anna Mcgrath

BOULDER, Colo. Izze Beverage Co. announced two new all-natural flavors: Sparkling Birch and Sparkling Ginger.

The success of Sparkling Lime has prompted the company to make the refreshing drink also available wherever Izze is sold.  

“This is the ideal time of year to introduce two new sparkling flavors to the Izze lineup and to expand the availability of Sparkling Lime,” said VP Kelly Carioti. “As people gather to socialize during the summer months, these refreshing beverages can be paired with a favorite dish or as a key ingredient in a delicious smoothie.” 

Sparkling Birch and Sparkling Ginger are made with natural birch and ginger extracts and contain no refined sugars, caffeine, preservatives or artificial colors or flavors. In April, Izze unveiled Sparkling Lime in natural grocery stores nationwide, and now the product is available in four-packs of 12-oz. glass bottles exclusively at Whole Foods Markets. 

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Butterfinger ends its intern search

BY Allison Cerra

GLENDALE, Calif. “Fun” appears to be the key buzzword for hungry summer job seekers. Butterfinger announced that its nationwide search for four FUNterns – digital dudes and/or divas who want to get paid to tweet, text, post, blog, blip, flickr, digg and more – has officially closed more than three weeks early due to an unprecedented response.

“Over the last four days, Butterfinger has received five times the number of applications typically seen for internship positions,” said FUNternship recruiter Tricia Bowles, spokeswoman for Nestle Confections & Snacks. “The overwhelming interest in this one-of-a-kind summer job is proof that Butterfinger has its ‘finger’ on the pulse of what excites Web 3.0 job seekers in today’s virtual workplace.”

The Butterfinger Marketing Team will now review the hundreds of applicants’ resumes, cover letters, social media prowess and technical skills to find FUNterns in Los Angeles, Atlanta, Chicago and New York. The final four will be announced on July 6th at www.facebook.com/butterfinger.

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Report: Kimberly-Clark to cut 1,600 jobs

BY DSN STAFF

CHICAGO Kimberly-Clark said on Thursday that it would cut about 1,600 salaried jobs, or roughly 3% of its workforce, as it tries to trim costs and respond faster to rivals and store brands.

The latest move comes four years after the maker of Kleenex tissues kicked off a three-and-a-half year cost-cutting plan that included slashing about 6,000 jobs and closing about 20 manufacturing plants.

The plan announced on Thursday does not include closing any facilities. Kimberly-Clark had said in April that it expected to cut jobs in the second and third quarters as it tries to squeeze more costs out of the organization.

Its household products, such as Kleenex and Huggies diapers, have faced stiff competition from lower-cost store brands sold by such retailers as Walmart as consumers cut back. At the same time, its K-C Professional division has been pressured because the restaurants and other businesses it serves have been hit hard by the recession.

The move is “likely a necessary step” to allow Kimberly-Clark to invest in such areas as advertising and promotion as it tries to protect its market share, Sanford Bernstein analyst Ali Dibadj said.

Procter & Gamble in particular, has stepped up its push to grab cash-strapped consumers with lower-priced versions of Bounty paper towels and Charmin toilet paper, as well as a lower-cost line of diapers, Luvs. Kimberly-Clark competes directly with P&G in those categories.

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