HEALTH

It’s 2 Cool introduces personal cooling towelette

BY Michael Johnsen

SAN ANTONIO, Texas It’s 2 Cool recently launched Cool Off, a personal cooling towelette that refreshes and renews anytime a quick cool down is needed.

Consumers wipe Cool Off on the skin and then press for few seconds to build the chill. Consumers report feeling cooling effects up to an hour and a half, with the average Cool Off chill lasting 20 minutes.

The towelettes are infused with a blend of natural cooling herbs, essential oils and moisturizing botanicals sealed with a fresh scent.  Each towelette is packaged in single-use convenient and portable packet (2.5” wide x 3.5” tall).

According to consumer research, consumers would look for Cool Off in retail establishments in either the home/health category near the first aid or sports products, or the health and beauty aid category near the skin and sun care products.

Some 77% would use Cool Off as often as four times per week, the company reported with 40% reporting they would use the product one or more times a day.

Consumers participating in research projects have reported they would keep Cool Off packets on hand in their car, gym/sports bags, totes/purses, bike/golf bags and even in their pocket.

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Survey: Consumers should be proactive during cough-cold season

BY Michael Johnsen

SCOTTSDALE, Ariz. A recent national survey of 505 pharmacists released Tuesday by Matrixx Initiatives found that 9-out-of-10 pharmacists believe it is important for a patient to seek treatment early to help shorten the duration and severity of a cold. And 75% of pharmacists said most patients should purchase over-the-counter cold-and-flu products at the first sign of symptoms, but only 26% of their patients take this proactive approach.

According to the survey, pharmacists are increasingly playing a more prominent role in patient care due to the anticipated severity of the upcoming cold-and-flu season and the current state of the economy. The survey found 87% of pharmacists anticipate an overall increase in the number of cold and flu patients seeking their counsel and 85% agree that the economic downturn will specifically lead more patients to first come to their pharmacist rather than a physician.

“Early preparedness is going to be more important this cold and flu season; however, even with the threat of stronger, more virulent infections, pharmacists note that patients oftentimes delay treatment allowing a virus to live longer,” stated Fred Eckel, professor of Pharmacy Practice and Experiential Education at the University of North Carolina Chapel Hill Eshelman School of Pharmacy. “Pharmacists are the most accessible health care provider for patients with cold and flu symptoms and the survey findings emphasize the important role of the pharmacist in educating patients with information about early treatment to shorten the duration and severity of a cold.”

Other key findings from the survey include:

  • 85% of pharmacists agree the economy has increased the number of patient questions about OTC products;
  • 81% of pharmacists agree that more patients are opting to purchase OTC medications versus filling prescriptions due to the economic downturn; and
  • 81% of pharmacists report making five or more recommendations per day for OTC cold and flu products.

“We know from the survey that pharmacists are making a fair amount of daily recommendations for OTC products,” Eckel said. “Those who believe it’s important for patients to seek treatment early, at the first sign of cold symptoms, are recommending oral zinc-based remedies … in order to shorten the duration and severity of a cold.”

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CRN adds new voting members to board

BY Michael Johnsen

WASHINGTON The Council for Responsible Nutrition earlier this month announced the addition of five voting members to its roster, including Alacer Corp., Atrium Innovations, Fluxome, FMC BioPolymer Corp. and Solazyme Health Sciences.

Alacer Corporation has been involved in developing, manufacturing and marketing dietary supplements for more than 35 years.  The company produces and sells more that 400 million packets of Emergen-C dietary supplements annually.

Atrium Innovations focuses primarily on growing segments of the health and nutrition markets which are benefiting from the trends towards healthy living and the ageing of the population.

Fluxome is a wholly owned subsidiary of Fluxome Sciences A/S and is a fast growing industrial biotechnology company established in 2002.  Fluxome’s business activities are focused around innovation, development, production and marketing of nutraceuticals ingredients.

FMC BioPolymer Corporation is an ingredient supplier of seaweed based nutritional ingredients for the human and animal nutrition markets. The company is one of the largest producers of carrageenan, alginates and Avicel MCC worldwide, and has headquarters in North America, South America, Europe and Asia.

Solazyme Health Sciences is a leading renewable oil and bioproducts company that uses algal biotechnology to renewably produce clean fuels, chemicals, foods and health science products. Solazyme’s advanced and proprietary technology uses algae to produce oils and biomaterials in standard fermentation facilities quickly, cleanly, cost effectively and at large scale.

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