BEAUTY CARE

ITCosmetics, author Emily Liebert team up for exclusive beauty set tied to new book

BY Antoinette Alexander

NEW YORK — Beauty brand ITCosmetics has teamed up with author Emily Liebert, who writes novels about the real-life concerns and complexities of women, to create an exclusive set of products tied to her new book.

Liebert’s new book, Those Secrets We Keep (out June 2), is about three women whose lives are forever changed one summer when their deepest secrets are revealed.
 
The new products include: Mini Hello Lashes (a 5-in-1 mascara), Mini No Tug Black (a waterproof gel eyeliner), and Mini Brow Power (a universal eyebrow pencil.
 
“I’m thrilled to be partnering with ITCosmetics on a set of products tied to the launch of Those Secrets We Keep. I’ve had nice success in the past collaborating with brands that organically complement my novels. IT is the perfect partner for this new book because their products are a woman’s best kept beauty secret and my book is all about the secrets women keep,” Liebert stated.
 
 

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Amazon introduces shopping app for Apple Watch

BY Antoinette Alexander

SEATTLE — Amazon has introduced a shopping app for customers with an Apple Watch for swift and easy purchases.

The Amazon shopping app will be available on Apple Watch in Canada, China, France, Germany, Japan, United States and United Kingdom. Designed for the on-the-go customer, the shopping app offers a tailored Amazon experience, offering voice search and quick tap features including 1-Click purchase and save to Wish List.

“This is still day-one for wearable devices. And we are excited to offer new ways for our customers to get quick glimpses of information they need from Amazon through Apple Watch,” said Paul Cousineau, director of mobile shopping. “There are times when it might not be convenient to get your phone out of your pocket. So we worked to distill the best parts of the Amazon shopping experience into fast and simple access points from your wrist. Customers can use voice search, 1-Click purchasing, and find all of the key pieces of product information they need. We can’t wait to see how our customers respond.”

The Amazon app for Apple Watch includes the following features:
•    Search the Amazon Catalog: The Amazon shopping app allows customers with an Apple Watch to search the Amazon catalog and find glanceable product information such as product name, price, shipping information, product images and star ratings.
•    1-Click Purchase: With the 1-Click purchase feature on millions of eligible items, customers can go from search to purchase in seconds, making it even easier to order familiar items.
•    Add to Wish List: Customers can quickly and easily add any item to their Wish List.
•    Save a Shopping Idea: Say it and save it. It’s that easy to make a note and save it for later.
•    Get More Information from iPhone: If Amazon customers want additional search results or more product information while shopping, they can use Handoff and open the search or product detail page in the Amazon shopping app on their iPhone.

The Amazon shopping app for Apple Watch is a companion to the Amazon mobile shopping app for iPhone. Customers can update to the latest version of the Amazon app on iPhone and the Amazon icon will automatically be available on their Apple Watch.
 

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Latest beauty product development trends to take stage at upcoming HBA Global

BY Antoinette Alexander

NEW YORK — HBA Global is returning to New York City’s Jacob K. Javits Convention Center with a new slate of educational opportunities on health and beauty trends, innovations, and market strategies.

The event, to be held June 9 to 11, offers three tracks, including Market Strategy, Product Development, an all-new track completely on Naturals, plus a brand-new series of beginner workshops, "HBA 101."

Jennifer Walsh, CEO of Pride and Glory Ventures, will present a keynote on June 9, discussing The Future of Niche Beauty Brands. Additional industry speakers at the conference will be Weiyi Su, VP of safety and toxicology worldwide of Estee Lauder, Rona Berg, editor-in-chief of Organic Spa Magazine, and Ali Kole, SVP of strategy and business development at Kendo Brands (an LVMH company), and many others.

The Naturals Track features a spotlight on organics, a panel discussion on antioxidants and skin care, the latest in natural packaging, innovations in nutricosmetics, and trends in botanical and food ingredients, along with other important areas of growth.

The Market Strategy Track will feature discussions on mobile commerce, what beauty editors look for in a story, digital/social media marketing, breaking into the spa and salon or retail market, heritage luxury brand strategy, new distribution channels, brick and mortar retail, omni-channel marketing, and more.

The Product Development Track provides insight on advances in formulations, DNA in skin care technology, anti-aging ingredients, raw materials trends, the latest new breakout categories, the DIY market, what's new in devices, and a plethora of other hot topics.

In addition, there will be an all-new "HBA 101" workshop series for those new to the health and beauty field, with such topics as launching a brand, packaging and labeling, intellectual property, working with certified labs, as well as other helpful tutorials.

The HBA Global Exhibition will be a featured pavilion within EastPack, the company's long-running packaging expo. These are co-located with MD&M East, Atlantic Design & Manufacturing, ATX East, PLASTEC East, and Quality Expo East. In addition, the pharmaceuticals packaging show (Pharmapack North America) will be held in the Javits' River Pavilion on June 9 to 10.

The Center Stage, in the exhibition hall, will offer free keynotes and topical panel discussions, such as "How to Avoid Common Design Mistakes When Prototyping," and fun sessions, such as a visit from a 3D printed drone, and the Materials Girl, dressed in all 3D printed materials.

Speed Networking sessions will take place on June 9 and June 10, also at the center stage.
 

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