BEAUTY CARE

IT Cosmetics co-founder, CEO named 2013 E&Y Entrepreneurial Winning Woman

BY Antoinette Alexander

JERSEY CITY, N.J. — Ernst & Young LLP has named IT Cosmetics (Innovative Technology Cosmetics) co-founder and CEO Jamie Kern Lima as a 2013 Entrepreneurial Winning Woman.

Kern Lima is one of 12 winners of the 2013 Entrepreneurial Winning Women competition, which is part of the Entrepreneur of The Year Awards. It is a national leadership program designed to help accelerate growth of high-potential businesses founded by female entrepreneurs. The winners are selected by a panel of independent judges from a pool of thousands of candidates nationwide.

Prior to launching the prestige color cosmetics line in 2008, Kern Lima spent several years as an award-winning TV news anchor, where having to look awake and perky for the 5 a.m. news inspired many of her problem-solving products.

IT Cosmetics has received multiple industry awards, including more than 200 press placements in prestige beauty and consumer magazines and TV segments. IT Cosmetics is sold in Ulta Beauty stores and can be found on QVC, The Shopping Channel Canada and others, and recently partnered with Guthy-Renker to develop an infomercial set to launch in 2014. IT Cosmetics has garnered more than $70 million in retail sales in 2013 and, according to the company, is on track for continued growth in 2014.
 
Launched six years ago, the EY Entrepreneurial Winning Women program aims to help women entrepreneurs whose companies show potential to scale big and become market leaders. According to an independent assessment by Babson College, the program is working. Participant companies have an average growth of nearly 50% per year and a corresponding 26% average growth in the number of jobs they provide.

Once selected, the entrepreneurs participate in an ongoing, customized program designed by EY to catalyze their companies’ growth by building and fostering critical relationships, enhancing leadership skills, expanding business acumen and providing increased visibility.

The Entrepreneurial Winning Women program is conducted in collaboration with several organizations that encourage the development of women-owned businesses, including the Women Presidents’ Organization, the Women’s Business Enterprise National Council, the National Association of Women Business Owners, The Committee of 200, the Kauffman Foundation and Babson College’s Center for Women’s Leadership.

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New men’s grooming tool tackles sharp facial hair

BY Antoinette Alexander

NEWPORT BEACH, Calif. — Many women may think that facial stubble on her guy is sexy but that same stubble can also wreak havoc on her skin. Enter The Soft Goat.

This new men’s grooming tool utilizes a hypoallergenic pad to dull sharp edges of facial hair left behind by trimming and shaving. The result: Sexy stubble that is soft to the touch.

"Facial stubble is the most controversial topic when it comes to men’s grooming and sex appeal, primarily because of the negative scratchy effects it has on loved ones," explained Mike Finfrock, who founded The Soft Goat in 2011. "After personally experiencing this with my own girlfriend’s face, I set out to find a solution. Due to the lack of effective alternatives on the market, I created The Soft Goat."

The Soft Goat includes three hypoallergenic pads and retails for $11.99. The product is sold worldwide, with the majority of orders from the United States, U.K., Canada, Australia, Germany, Ireland and Norway. The Soft Goat is currently available directly at TheSoftGoat.com as well several online retailers including Amazon.com.

The Soft Goat is specifically designed for use by men but Finfrock is developing its female counterpart — Soften Her. Similar to The Soft Goat, Soften Her is intended to soften and exfoliate between hair removal sessions.

 

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MopTop hair care develops Curly Hair Custard

BY Antoinette Alexander

DALLAS — MopTop Hair Care has developed its first Curly Hair Custard, which is available in southern region Whole Foods and salons.

MopTop Curly Hair Custard is designed to provide moisturized, defined and soft curls, and features a light, fresh scent of citrus kumquat.

The MopTop Hair Care salon and retail line consists of 22 "frizz-free" products that contain ingredients to help tame dry, frizzy, color-treated and chemically-treated hair without the usual build up. There are no silicones, waxes or sulfates in the products, and there is no alcohol in the styling products.

The product line features four categories, including clarifying, shampoos, conditioners and stylers. The latest addition to the MopTop collection, the Curly Hair Custard, promises to leave hair with all day softness and curl definition. It has a suggested retail price of $14.99.

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