IRI predicts CPG trends for 2008
CHICAGO Information Resources, Inc. on Wednesday released its annual forecast of emerging consumer trends affecting the CPG industry—Consumer Trend Watch 2008.
According to the report, foods delivering specific health and wellness benefits, including disease management and prevention, will drive sales growth in 2008. “Food as health solution” items primed for exponential growth include those containing digestion-aiding probiotics, immunity-boosting ingredients and antioxidants. Energy enhancement is also a consumer-valued attribute IRI reports is positioned for an increased stake in overall market share. From caffeine-infused snack products to natural herb-formulated foods and beverages, such as Diet Pepsi Max, to breakfast cereals providing complex carbohydrates, new energy delivery systems will be the hallmark of new product growth across numerous categories.
Other emerging product trends IRI anticipates will play significant roles in 2008 include:
- Sustainability-Driven Consumers: Growing consumer awareness of the environmental and social impact of their purchases will drive “green,” organic, fair trade and eco-friendly packaged product innovations and assortment options.
- Multi-Tasking Products: With the mass expansion of product choices, consumers will be on the look out for items that cross categories and “do it all,” such as multiple ailment-treating medications and all-purpose household cleaning products.
- Redefining Fresh: Consumers are broadening their definition of fresh at both ends of the spectrum, with some placing heavier restrictions on fresh to include only local produce and others considering frozen foods “as good as fresh” in taste and nutrition due to new steam-cooking technology and premium ingredients.
- Natural Beauty: Cosmetic and skincare innovations will expand further into all-natural ingredients, offering chemical-wary consumers non-synthetic alternatives across multiple product lines.
New data released on growth of cosmetics, toiletries market
NEW YORK The global cosmetics and toiletries market experienced growth in 2007, fueled in part by innovation in the skin care category, but did exhibit a slight slowdown compared with 2006, according to Euromonitor’s recently released 2008 cosmetics and toiletries data.
Registering a 6 percent growth over 2006, the global cosmetics and toiletries market represented only a slight slowdown compared with Euromonitor’s 2006 figures. The slight slowdown may be due to a weakened economic state in most developed markets and declining penetration of emerging markets, according to Euromonitor. However, the performance of skin care and sun care has helped maintain growth.
Sun care, although slowing slightly from its double-digit growth of previous years, remained the most dynamic sector in the industry reaching U.S. $6.9 billion in global sales for 2007.
The data also showed that Brazil was the largest single contributor to growth, with skin care, hair care and fragrances set to benefit the most from the strong demand in the country.
“Aside from major contributions from both the global skin and sun care sectors, our new data shows Brazil becoming a primary player in the industry and is expected to add U.S. $9.5 billion to global sales over the next five years, supplanting China as the No. 1 contributor to future growth,” stated Alexander Kirillov, global cosmetics and toiletries research manager. “Country rankings had a shake up in Western Europe, with the UK overtaking France and Germany in 2007 to become the region’s top beauty market.”
Rite Aid adds organics section, new Pure Spring fragrances
CAMP HILL, Pa. Rite Aid is bolstering its beauty offering and keeping with current trends with the addition of a new natural organics section in the bath and body department of many of its stores, as well as new fragrances under its exclusive Pure Spring bath and body collection.
“Consumers are always looking for the latest trends in skin care and bath and body,” stated Rite Aid senior vice president Bryan Shirtliff. “At Rite Aid, we’re giving them the best of the new trends and product lines they won’t find anywhere else along with the convenience of their neighborhood drug store.”
In a nod to the growing trend of consumers wanting more natural and organic products, beauty shoppers at Rite Aid will now find cosmetics, skin and sun care products, body lotions and more from such brands as Greenland, Body America—Organics with Attitude, Giovanni, Yardley, Jason Natural and Alba Botanica.
In addition, the new line of Rite Aid’s exclusive brand Pure Spring bath and body products features four scents based on current trends: Vanilla Cream, Juicy Apple, Cherry Blossom and Jasmine Tuberose.
As previously reported by Drug Store News, Delicious Brands, a maker of body and skin care products, has launched the c.booth derma skin care line to be sold exclusively at Rite Aid.
The c.booth derma skin care line is comprised of three sub-brands: derma M-36 for mature skin, derma C-24 for all skin types and derma P-17 for problem skin. The numbers 36, 24 and 17 signify the number of ingredients in the product. The 14-SKU color-coded line will retail for under $20 each.
According to president and chief executive and industry veteran Colleen Booth-Rothschild, the line will be exclusively at Rite Aid for one year.
To promote the new line, the company will doing in-store promotions such as sampling and advertising in the circulars at Rite Aid.
The retailer will also carry c.booth Skin Below The Chin, a therapeutic collection created for the entire body—below the chin. The line includes five products: Vitamin Complex pH-Balanced Body Cleanser, Repair and Replenish Body Moisturizer, Turn Back Time Body Scrub, Ceramide Night Renewal Body Creme and Vitamin E Nourishing Dry Oil Body Mist.