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IRI names executive, analytics practice leader

BY Antoinette Alexander

CHICAGO — IRI has announced the appointment of Randy Stone as executive, analytics practice leader.

Stone will work closely with president of the Americas and global strategy Piyush Chaudhari and president of analytics and consulting, Krishnakumar (KK) S. Davey, to enhance the capabilities of IRI’s marketing productivity area and lead select IRI client engagements.

Before joining IRI, Stone founded Passion Rock Partners, a consulting firm focused on marketing effectiveness and marketing strategy. Prior to this, Stone held several positions with Marketing Management Analytics, advancing from VP to CEO in eight years.

Prior to his 19-year tenure with MMA, Stone was VP of group sales and marketing manager at The Nielsen Co., where he initiated new relationships and managed strategic clients, such as Kraft General Foods and its parent company, Philip Morris. Earlier in his career, Stone was VP and account group supervisor at Burke Marketing Services and a senior project director at Trendex.
 

 

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L’Oréal Canada names chief marketing officer

BY Antoinette Alexander

MONTREAL—L’Oréal Canada has announced the appointment of Stéphane Bérubé as chief marketing officer.

Stéphane Bérubé has close to 20 years of experience in the beauty industry. In 2002, he joined L’Oréal Canada as a marketing director for the Maybelline New York brand. He then moved on to become brand director of the L’Oréal Paris brand in 2005, and became GM two years later.

In 2013, Bérubé was named GM of media and innovation for L’Oréal Canada. In this role, he oversaw L’Oréal Canada’s media investments and negotiations, as well as large-scale corporate sponsorships. In his new role as chief marketing officer, he will be in charge of creating a pool of knowledge, activities, development and expertise around five major axes: consumer care centre, consumer insights, business intelligence, digital and customer relationship management.

This appointment is the first structural change announced by Frank Kollmar, L’Oréal Canada’s newly appointed president and CEO. Kollmar was, until recently, president of the consumer products division in Canada, after a 15-year international career within the L’Oréal Group.

 

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MobileHelp targets medication adherence with new Rx reminder app

BY Antoinette Alexander

BOCA RATON, Fla. — Empowering its customers with new ways to manage their health, MobileHelp — a provider of mobile Personal Emergency Response System solutions — has launched a new medication reminder application.

“We know medication errors cost the healthcare system billions of dollar per year and that people older than 65 [years] have a medication error rate nearly seven times greater than those younger than 65 [years] — primarily because they simply have more medications to manage,” said Robert Flippo, MobileHelp CEO. “This application was designed to prevent those kinds of errors from happening.”

The new application works in conjunction with the company’s mobile personal emergency response system and the MobileHelp Connect web portal and provides the following features and benefits for users:

  • A medication reminder alert through vocal announcement, which is pushed out through the MobileHelp cellular base station — acting as a medication “alarm clock;”
  • A view of important prescription information, such as dosage days and times;
  • The ability to add new prescription information; and
  • The ability to set and change medication schedules.

When the customer acknowledges the vocal medication reminder with a push of the device’s reset button, the main dashboard of the MobileHelp Connect web portal will immediately reflect the updated information, giving users and authorized caregivers the ability to track medication adherence, the company stated.

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