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IRI: 15% of consumers looking to increase purchase of premium-positioned natural, organic products in next year

BY Michael Johnsen

CHICAGO — IRI on Wednesday reported that 15% of consumers will be increasing usage of natural and organic products, and other premium-tier products, in the next 12 months in its latest report titled "Premium Products Primed to Perform." 
 
“The word ‘premium’ means different things to different consumers,” stated Susan Viamari, editor of thought leadership, IRI. “For some, it means natural and organic and, for others, it means a private label product offering high-quality ingredients at a lower price. Ultimately, a premium brand must have some sort of perceived value in order to appeal to consumers. Our research reveals how each unique consumer demographic segment defines and shops for premium products at the channel, aisle and even category level.” 
 
The most significant differences in premium brand purchasing habits and attitudes appear between baby boomers and millennials, who each find value in varying premium-brand attributes and employ different shopping strategies. For instance, millennials are more drawn to convenience, while boomers are more likely to seek quality ingredients and brand names. Generation X consumers tend to align most closely with the general population and serve as the middle ground between their adjacent cohorts. 
 
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McKesson extends pharmaceutical distribution deal with CVS Caremark

BY Antoinette Alexander

SAN FRANCISCO — McKesson announced on Wednesday a three-year extension of its existing distribution agreement with CVS Caremark through June 2019.

“We have a long track record of delivering comprehensive supply chain solutions to CVS Caremark which in turn allows CVS Caremark to ensure the highest level of pharmaceutical care to its customers,” stated Paul Julian, EVP, group president, McKesson. “We are pleased to have extended our agreement with CVS Caremark and continue our long standing partnership.”
 

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Tanzeum now available in U.S. pharmacies

BY Ryan Chavis

PHILADELPHIA — GSK announced that Tanzeum (albiglutide), a once-weekly, prescription injectable treatment for Type 2 diabetes in adults, is now available in pharmacies throughout the United States.

Tanzeum was approved by the Food and Drug Administration on April 15, 2014 as an adjunct to diet and exercise to improve glycemic control. The drug is not recommended as first-line therapy for patients inadequately controlled on diet and exercise, according to GSK.

"With approximately 21 million adults diagnosed with diabetes in the US1, and up to 95 percent of those patients living with type 2 diabetes, we're excited that for the appropriate patients Tanzeum is now available as a treatment option for healthcare professionals," said Cheryl MacDiarmid, vice president of GSK's general medicine business.

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