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Iowa Hy-Vee location to carry home medical equipment

BY Drew Buono

WATERLOO, Iowa One Hy-Vee store is trying something new that could change the way the company operates, according to the WCFCourier.

The store has added home medical equipment to its line of products. The Hy-Vee Home Medical offers everything from scooters to diabetic shoes to lift chairs. It’s being branded as an extension of the pharmacy and a way to keep customers in the store while their getting their prescription.

“It seemed like we had a lot of customers who would fill their medical prescriptions at the pharmacy, but we would have to send them across town for their equipment needs,” said Hy-Vee Logan Avenue store director Greg Wery. “So I asked, why not have one here?”

The home medical section has plenty of items on display, but a good majority of the business comes from orders. The staff also delivers and installs the equipment free of charge.

There are no plans, as of yet, to expand the program to other stores.

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CVS, JVS open learning center to help disadvantaged

BY Drew Buono

BOSTON CVS Caremark, in partnership with the Jewish Vocation Service, today opened its first CVS/Pharmacy Regional Learning Center. The goal of the center is to provide disadvantaged individuals opportunities to find employment and build careers.

Under the agreement, JVS will provide pre and post employment services to trainees, while CVS will provide a learning center to hire and develop associates. The Regional Learning Center houses classrooms and a mock CVS/pharmacy store—complete with a state-of-art pharmacy, photo lab and beauty center—to train new and current associates, from entry level to management.

“Thanks to CVS Caremark’s training program, thousands of Boston’s residents will be able to develop the skills needed to be successful in the workplace,” said Jerry Rubin, president and chief executive officer of JVS. “We are honored to support such a remarkable program and partner with an organization that shares a common goal of opening the doors to jobs with real career and earning potential for the Boston community.”

For the rest of this year, CVS and JVS are aiming to train more than 3,000 new and current employees at the center. Some of these employees will be welfare-to-work participants as well as refugees.

CVS has eight other learning centers located in Baltimore, Detroit, Atlanta, Cleveland, New York, New Jersey and Washington, D.C.

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Hallmark offers self-recorded musical cards in time for Mother’s Day

BY Drew Buono

KANSAS CITY, Mo. Hallmark has unveiled its latest innovation for its greeting cards. The company now offers cards that allow the user to record messages into a card, which will then be followed by music.

Recordable Cards with Music allow the sender to record up to 10 seconds of a personal message, which is then immediately followed by a pre-recorded song clip. The message and music play whenever the card is opened. The company is launching the new cards to coincide with Mother’s Day, the third busiest business day for the company.

“Card senders are always looking for ways to tell loved ones how much they care. New Recordable Cards With Music let senders use their own voices to tell their moms exactly how they feel,” said Andre du Broc, editorial director at Hallmark. “There is nothing else like it in the greeting card industry.”

Hallmark offers 15 Recordable Cards With Music in the Mother’s Day greeting card line. For more about new Recordable Cards With Music, and to view and hear a demonstration, visit www.Hallmark.com/addyourvoice.

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