Inventure Foods to launch organic Jamba At-Home smoothies
PHOENIX — Inventure Foods on Wednesday launched USDA-certified organic varieties of its Jamba At-Home smoothies in Strawberries Wild and Razzmatazz flavors.
Organic Strawberries Wild contains strawberries, organic non-fat yogurt and bananas, while Organic Razzmatazz consists of a blend of blueberries, raspberries, strawberries, bananas and organic non-fat yogurt. The 100-calorie flavors are gluten-free and provide a 100% daily value of vitamin C.
"As American food demands change, we are seeing more organic options in grocery aisles," Dan Hammer, SVP and general manager of the frozen division at Inventure Foods, said. "Not surprisingly, the organics market has increased 12% from 2013-2014 and is projected to hit double digits again in 2015. Of course, with this growth comes supply demands. With our new Jamba At-Home organic varieties, made with simple ingredients like real strawberries and raspberries, consumers can enjoy their favorite Jamba smoothie in organic form anytime, anywhere."
The organic smoothies will be sold in 8 oz. packages with a suggested retail price of $4.99 to $5.99.