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Inventure Foods introduces new frozen fruit product

BY Ryan Chavis

PHOENIX — Inventure Foods, marketer and manufacturer of specialty food brands, on Wednesday introduced Radar Farms Fruit Plus Vitamins, a fortified whole frozen fruit product. The new product builds on vitamins that occur naturally in whole strawberries, blueberries and blackberries and adds five additional vitamins.

"Frozen berries are a staple in most households because they offer the perfect combination of great taste, convenience and nutrition all at once," said Dan Hammer, SVP and general manager of frozen division at Inventure Foods. "Strawberries, blueberries and blackberries, in particular, provide a healthy dose of fiber, potassium and vitamin C. However, Fruit Plus Vitamins boosts the nutritional value to a whole new level, without altering taste. It's a product that may revolutionize homemade smoothies and fresh fruit snacking, and we're excited to introduce it to consumers this summer."  

The Fruit Plus line is available in strawberries & blueberries, as well as mixed berry blend, which contains strawberries, blueberries and blackberries. It is available for purchase in select markets for a suggested retail price of $7.99 for a 21-oz. package.

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Target to donate up to $25M when shoppers buy up&up school supplies

BY Antoinette Alexander

MINNEAPOLIS — Target has announced that, for every select up&up school supply purchased at its stores between July 13 and Aug. 2, the company will donate one school supply item to a student in need.

Through these purchases, Target’s goal is to donate up to $25 million in supplies and potentially impact nearly two million kids as they head back to school. Up&up is a Target-owned brand that offers more than 1,200 everyday essentials from across the store, including a line of school supplies, at a fraction of the price of national brands.

The program was inspired by Yoobi, a Target-exclusive brand of school supplies with a “One for You, One for Me” mission, and builds on Target’s partnership with the Kids In Need Foundation. Target will distribute the school supply donations through the Kids in Need Foundation, which operates a national network of Resource Centers that provide free school supplies for in-need students. The donations will be made to Resource Centers beginning in August and provide an assortment of the school supplies students need for the year ahead.

“For millions of kids living in poverty, the right school supplies often become a luxury instead of a necessity,” said Laysha Ward, president of community relations for Target. “We know that giving is important to Target’s guests. This program gives them an opportunity to make a positive impact on the lives of others and set kids up for success through the simple act of buying school supplies.”

 

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Nestlé makes exotic new addition

BY Ryan Chavis

STAMFORD, Conn. — Nestlé Pure Life, a bottle water brand, announced that its product portfolio will be expanding with the debut of Nestlé Pure Life Exotics Sparkling Water, a line of unsweetened sparkling water with fruit flavors. The new product will be available in four flavors: Mango Peach Pineapple, Strawberry Dragon Fruit, Tangerine and Key Lime.

The Pure Life Exotics line provides a healthier option for consumers who are looking to step away from sugar-laden soft drinks, the company said.

“With such a significant shift in consumer preferences and buying habits, we’ve created a product that will appeal to people who are moving away from carbonated soft drinks and other sugary beverages toward water as healthy hydration,” said Gigi Leporati, Nestlé Pure Life brand manager.

Nestlé Pure Life Exotics Sparkling Water is now available nationwide at Target, though the Key Lime flavor is not yet available. The suggested retail price is $2.99 for an 8-pack carton of 12-oz cans.

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