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Interpublic Group names new leader for Dr Pepper account

BY Jenna Duncan

LOS ANGELES True Agency independent marketing firm founder and former president/chief executive, Valencia Gayles, has been hired to head up marketing on Interpublic Group’s Deutsch/LA Dr Pepper account, the agency said.

Gayles joins Interpublic Group [based Marina del Rey, Calif.] as a senior vice president and group account director. She said in a statement that she is “focused on big ideas and business solutions. When I saw Deutsch’s work and met the people behind it, I realized Deutsch doesn’t just preach integration, they live it and put it to work seamlessly, regularly and effectively for all clients.”

At True, Gayles managed clients like AARP, Countrywide, Hilton Hotels and Infiniti. Gayles also has served as account director at several California agencies prior to founding True where she handled brands like Apple, Earthlink, Lexus and Nissan.

IPG’s Deutsch/LA was awarded lead agency on the Cadbury Schweppes’ Dr Pepper account in April. According to the Nielsen Monitor-Plus, its domestic ad spending was $35 million in 2007, down from $45 million in 2006.

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Nestea hopes for boost in tea-hungry market

BY Jenna Duncan

ATLANTA Coca-Cola-owned bottled ice tea, Nestea, is counting on the market swing towards teas and health drinks to drive up disappointing sales.

After a repackaging effort, the new look for Nestea comes with a message that it is packed with antioxidants and all-natural flavors, therefore a healthier beverage choice.

Nestea has also added two varieties of green tea to its line up, green tea citrus and diet green tea citrus. This summer, the company will launch outdoor ads with phrases like “Antioxidants, green tea, and you? Unstoppable.”

“Nestea was all about refreshment. While refreshment continues to be strength for the brand, it is now a category norm,” Coke representative Ray Crockett said. “We will continue to leverage our strength in refreshment, but we are evolving our advertising to communicate our product benefits in a fun, modern voice.”

Last year, Nestea spent $6.3 million on media, up from $1.4 million in 2006, according to the Nielsen Monitor-Plus. Coke continues to grow its interests in the bottled tea category; in February Coke acquired 40 percent of organic beverage company Honest Tea, and in April the brand launched a lower-calorie tea headed for the mass market.

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Jelly Belly releases gift sets featuring novelty ice cream flavors

BY Jenna Duncan

FAIRFIELD, Calif. Jelly Belly’s Ice Cream Parlor Mix, jelly bean flavors based on Cold Stone Creamery ice creams, are now available in three gift packages.

Jelly Belly and Cold Stone have created a Parlor Mix gift set, comprised of two ceramic waffle cone-shaped dishes and a 5 oz. package of Parlor Mix jelly beans. The dishes can be used for candy or ice cream and come packed inside a red box with a handle. Another gift package design comes as a single waffle cone dish filled with Jelly Belly jelly beans. A third design is a mini cone dispenser with a twist-off top, filled with 1.5 ounces of the Jelly Belly Ice Cream Parlor Mix jelly beans.

Cold Stone Creamery Jelly Belly Ice Cream Parlor Mix flavors include apple pie a la Cold Stone, birthday cake remix, chocolate devotion, mint mint chocolate chocolate chip and strawberry blonde.

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