Interparfums, Burberry Group consider new operating structure for fragrance, beauty business
NEW YORK — Inter Parfums has announced that its Paris-based subsidiary, Interparfums SA — the prestige fragrance company and exclusive worldwide licensee for Burberry fragrance products — and its licensor, global luxury company Burberry Group, are in discussions regarding the establishment of a new operating structure for the Burberry fragrance and beauty business.
For nearly two decades, Interparfums and Burberry have developed a growing business. With prospects in both the fragrance and beauty categories, the two companies are exploring ways to work more closely together to realize the brand’s potential.
The companies indicated that, while there can be no assurance that an agreement will be reached, Burberry has exercised its right to evaluate the purchase price for the unexpired term of the existing license. In this process, Burberry has until July 31, 2012, to determine whether it wishes to buy out the unexpired portion of the license or continue the existing contract, which runs through Dec. 31, 2017.
Proactiv selects actress Naya Rivera as its newest celebrity ambassador
SANTA MONICA, Calif. — Proactiv, a maker of acne-fighting skin care products, has announced that Naya Rivera, star of the television show “Glee,” is its newest celebrity ambassador.
"Naya is a confident, independent and vivacious young woman who, through her acting and singing career, has become a role model on what it means to have amazing self confidence. This partnership will allow existing and new Proactiv customers to hear how she translated her fight with breakouts into an inspirational story of feeling and looking your best," stated Greg Renker, co-founder and co-chairman of Guthy-Renker.
Joining a star-studded lineup of current Proactiv celebrity representatives, including Justin Bieber, Katy Perry, Avril Lavigne and Julianne Hough, Rivera will appear in several new Proactiv television spots debuting in spring 2012.
Sephora in JCPenney to carry new Park Avenue Prescription skin care regimen
NEW YORK — Dermatologist Neil Sadick has joined forces with other experts at his Park Avenue practice in New York to develop the Sadick Dermatology Group brand, which launches at Sephora inside JCPenney this month.
The launch from Sadick Dermatology Group is a multi-step approach to anti-aging skin care that is dubbed Park Avenue Prescription.
Sadick, together with his team of experts, created this three-step, AM/PM regimen to provide anti-aging care in one place. With a global, 3-D approach to skin care, these products are designed to offer professional strength formulas that target aging on all three layers of the skin. According to Sadick Dermatology Group, skin shows noticeable improvement in less than three weeks. The formula is designed to combat pigment and reduce redness, tighten and stimulate collagen production and replenish volume.
"We are thrilled to be the exclusive retailer of Park Avenue Prescription from Sadick Dermatology Group," stated Margarita Arriagada, Sephora’s SVP merchandising. "Park Avenue Prescription is a targeted treatment system from a world-renowned dermatological team, known for their cutting edge research specifically in treatments, technology and ingredients.
The next step in the partnership is launching at Sephora inside JCPenney stores, housed in more than 270 JCPenney locations nationwide.