HEALTH

International Osteoporosis Foundation finds almost 90% people are calcium deficient

BY Michael Johnsen

NYON, Switzerland — New findings released on World Osteoporosis Day by the International Osteoporosis Foundation show that 89% of those who used the organization’s new IOF Calcium Calculator were calcium deficient. The free online tool helps people calculate their approximate daily calcium intake based on their typical weekly diet. 
 
According to the Institute of Medicine, young people aged 9-18 should have a calcium intake of 1,300 mg/day, while postmenopausal women and men aged over 70 should be getting at least 1,200 mg per day.
 
The Calcium Calculator results, based on 6,908 users from 83 countries, showed that:
  • The average calcium intake was 594 mg per day. Even if an additional 300 mg is added to this total to account for any calcium obtained through sources not included in the calculator, the users would still be deficient;
  • Men and women had almost equal percentages of insufficiency (89% vs. 90%, respectively), with no significant difference across the age groups;11% achieved sufficient calcium intake levels; and
  • 29% of respondents had previously been diagnosed with osteoporosis or osteopenia. 
“These findings suggest that many people may not be aware of the importance of bone-healthy nutrition,” IOF CEO Judy Stenmark said. “A healthy, balanced diet combined with regular exercise and smart lifestyle choices, such as not smoking and moderate alcohol intake, helps set the foundation for strong bones as you age. For those at high risk of fracture due to osteoporosis, a bone-healthy diet also supports falls prevention and enhances the benefits of therapy. 
 
Osteoporosis, a chronic disease which causes bones to become weak and prone to fracture, affects approximately one in three women and one in five men aged over 50. Osteoporotic fractures are a major cause of pain, disability and loss of independence in seniors worldwide.
 
”Recent controversial reports in the media in regard to calcium, vitamin D and the role of supplementation may be causing confusion,”Stenmark said. ”The important thing to remember is that achieving recommended dietary intakes of calcium and vitamin D, together with other important nutrients, is necessary for optimum bone health.”
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Energems fills need for health-conscious energy supplement

BY Michael Johnsen

DEERFIELD BEACH, Fla. — Consumer behavior is widely shifting in a more health-conscious direction, so Energems is making its debut in the healthier energy bites space with a product featuring "cleaner" ingredients like vitamins B and D plus caffeine, along with no artificial colors, flavors or preservatives. Three gems contain 133 mg of caffeine, or a large cup of coffee. Plus, the product is made with real dark chocolate and includes flavors dark chocolate, mint dark chocolate and berry flavored dark chocolate.

”We are creating a completely new category within our space, so we first wanted to validate proof of concept,” Energems general manager Kristopher Trust said. “Through thorough rounds of qualitative and quantitative testing, we found that introducing the healthier, cleaner and delicious energy source our target demands was going to be imperative.”
 
The research, including in-home usage studies, package design research and volumetric modeling, showed the product would deliver on those consumer demands. In fact, the product delighted users so much that nearly three in four people said they would be interested in purchasing Energems again and that Energems fit their lifestyle. Additionally, 85% of Energems' projected volume is incremental to the energy category because of the profile of the product and consumer.
 
Additional aspects that performed exceedingly well throughout research and testing included Energems' smooth energy, portability, flavor and size of the gems.
 
Energems are currently available at all Walgreens stores and Meijer stores, as well as online at LuckyVitamin.com. By end of November, Energems will be available on Amazon.com. Additional distribution nationwide is underway.
 

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Nature’s Truth issues ‘Honestly Good Challenge’

BY Michael Johnsen

RONKONKAMA, N.Y. – Nature's Truth on Monday announced the launch of its “Honestly Good Challenge,” a guarantee of a full refund if the consumer doesn't see a difference within 30 days of using a Nature's Truth product. 
 
“We are confident that our consumers will feel the difference in our line of vitamins and essential oils," stated Kimberly Vigliante, SVP sales and marketing for Nature's Truth. "By offering them the opportunity to try our products with the promise of a full refund if they are unsatisfied, we are taking our commitment to our customers one step further.” 
 
“Nature’s Truth is a new brand with products that bring the consumer distinct advantages, most of which make a difference you can really feel," commented Nicole Larrauri, president of marketing agency EGC Group. "By challenging people to try Nature’s Truth for 30 days to feel the difference or their money back, we are able to spark trial while enabling new customers to truly enjoy the benefits of what Nature’s Truth signature products have to offer."
 
Customers can sign up online to take the challenge, as well as receive money-saving coupons and enter for a chance to win a personalized vitamin and supplements basket.
 
 
 
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