BEAUTY CARE

Inter Parfums inks deal with Betsey Johnson

BY Antoinette Alexander

NEW YORK Inter Parfums has entered into an exclusive agreement with New York designer Betsey Johnson, under which Inter Parfums will design, manufacture and sell fragrance, color cosmetics and personal care products under the Betsey Johnson brand.

The agreement, which runs through Dec. 31, 2015, encompasses both direct sales to global Betsey Johnson stores and e-commerce site, as well as a licensing component, enabling Inter Parfums to sell these fragrance and beauty products to specialty and department stores as well as other retail outlets worldwide.

“Betsey Johnson fashion is forever feminine, sometimes whimsical, but always recognizable. We envision building an upscale fragrance and beauty enterprise around the qualities that have defined and redefined the Betsey Johnson label for [more than] 30 years,” stated Andy Clarke, president of Inter Parfums USA specialty retail division. “Our first product launch under the Betsey Johnson brand will be in August 2010 with a new take on the designer’s vintage fragrance exclusively for Betsey Johnson stores and a select retailer, as well as a new fragrance collection next year.”

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Colgate brings Bright Smiles, Bright Futures campaign to Gulf area

BY Allison Cerra

NEW ORLEANS Colgate-Palmolive is teaming up with three players from the National Football League’s New Orleans Saints to champion good oral health among Gulf Coast children.

Colgate said its Bright Smiles, Bright Futures national campaign to improve children’s oral health has joined Super Bowl champions Jonathan Vilma, Pierre Thomas and Marques Colston, as well as the Boys & Girls Clubs of Southeast Louisiana and Boys & Girls Clubs of the Gulf Coast, to host festivals highlighting the importance of maintaining good oral health.

More than 600 children in New Orleans and Mississippi’s Hancock and Harrison Counties will receive free dental screenings, oral health education and treatment referrals this weekend. They also will join New Orleans Saints Vilma, Thomas and Colston in a brush-athon to promote oral health awareness.

“Today, with the challenges surrounding access to health care, the oral health awareness and outreach that we perform with community partners like the Boys & Girls Clubs and our volunteer dentists is more important than ever,” said Marsha Butler, Colgate’s VP global oral health and professional relations. “Over the past several years, with Hurricane Katrina and the current oil spill crisis, the Gulf Coast region has been faced with situations that, for children and adults alike, have been beyond their control. However, taking care of our teeth and gums and helping to prevent oral health disease is something children can control if they learn how and develop healthy habits. There is a pressing need to improve oral health in this area of the country, and Colgate is proud to be leading this effort.”

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Eye-catching cosmetics gain momentum, Mintel reports

BY Antoinette Alexander

CHICAGO The eyes have it! That’s what new Mintel research indicated, as eye makeup sales have experienced strong double-digit growth since 2004, compared with the overall color cosmetics market.

Since 2004, eye makeup sales have increased 38%, compared with an 11% increase in the overall color cosmetics market, according to Mintel research.

Mascara is one of the fastest-growing segments in color cosmetics, as 65% of respondents reported using it. Eye shadow and eye liner aren’t far behind — 63% of women surveyed said they use shadow and 62% use liner. Brow pencils are somewhat less popular, but still enjoy solid market penetration, with 38% of women reporting usage.

“The focus is now on more dramatic eyes,” stated Kat Fay, senior beauty analyst at Mintel. “Mascara products are offering everything from serums, to invigorate your natural lashes, to iridescent particles that reflect light to bring out a woman’s natural eye color. Retailers’ offerings seem to be working as women report using mascara almost five times a week.”

While eye makeup lead the pack in sales, other segments of the market still were viable. Lipstick and lip gloss were the most popular color cosmetic products, with 76% of survey respondents. Some 22% use a lip pencil, 9% use a lip stain and 7% use a compact lip color. Women reported using lipstick and lip gloss six times a week, suggesting that these products are a daily staple.

“Incidence of lipstick or lip gloss usage increases with age,” added Fay. “As women get older, lip color is a relatively easy way to brighten up the face without having to put on a face full of makeup.”

While 4-out-of-5 women reported using makeup, 31% stated that their makeup buying behavior hasn’t changed as a result of the economy. Fay suggested retailers highlight innovative ingredients in their products or utilize environmentally friendly packaging to attract consumers.

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