Inter Parfums, Alfred Dunhill ink fragrance deal
NEW YORK — Inter Parfums has entered into a 10-year exclusive worldwide fragrance license to create, produce and distribute perfumes and fragrance-related products under the Alfred Dunhill Limited (“Dunhill”) brand.
The agreement commences on April 3, 2013 and replaces a previous license agreement with Procter & Gamble that terminates on that day. Inter Parfums will take over production and distribution of the existing Alfred Dunhill fragrance collections. Sales of current fragrances are planned for Spring 2013 and a new men’s scent is contemplated for 2014, the company stated.
The house of Alfred Dunhill was established in 1893 and features core collections offered in menswear, leather goods and accessories. The brand has global reach through a mix of self-managed retail outlets, department stores and specialty retailers.
“We are enthusiastic about collaborating with this premier British brand and building the Alfred Dunhill fragrance enterprise into a major aspirational fragrance brand. Upon assuming responsibility for the brand, we will fine-tune the current fragrance portfolio, which includes fragrances dating from 1934 to 2011. The new men’s scent planned for a 2014 launch will be supported by a distribution strategy that recognizes and utilizes Alfred Dunhill’s luxury positioning, along with brand appropriate marketing materials and a media campaign,” stated Jean Madar, chairman and CEO of Inter Parfums.
Burt’s Bees offering winter skin protection
NEW YORK — Burt’s Bees is looking to help consumers protect their skin against cold weather conditions this winter with several new moisturizing products.
Burt’s Bees New Intense Hydration day lotion: Infused with clary sage, Burt’s Bees Intense Hydration day lotion deeply hydrates dry skin. This noncomedogenic day lotion also aims to reduce line and wrinkles, for a youthful, healthy glow.
Burt’s Bees New Ultimate Care hand cream: The formula is clinically proven to moisturize extremely dry skin. The quick-absorbing formula features baobab oil, harvested from the fruit seeds of the “tree of life”, the baobab tree. Used for centuries by women in the African Savanna to guard against the harsh, dry climate, nourishing baobab oil is rich in essential fatty acids and antioxidants. Combined with the nourishing benefits of watermelon seed oil and a gently exfoliating natural fruit acid complex, the new Ultimate Care hand cream helps keep even the driest hands feeling soft and smooth.
Burt’s Bees New Ultimate Care body lotion: Clinically proven to moisturize extremely dry skin all day long, the Ultimate Care body lotion also contains pumpkin seed oil and green tea extract to leave skin feeling nourished and conditioned.
Burt’s Bees New Ultra Moisturizing Lip Treatment with Kokum Butter: This fast-absorbing lip treatment features kokum butter, a natural ingredient rich in vitamin E and essential fatty acids. Harvested from the fruit of the garcinia tree and revered for its ability to soften skin and restore elasticity, kokum butter helps soothe and rejuvenate. Combined with shea butter and natural seed oils, the Ultra Moisturizing lip treatment with kokum butter promises to keep lips supple and smooth all day long.
Reports: Actress Drew Barrymore to launch Flower cosmetics line exclusively at Walmart
NEW YORK — Actress Drew Barrymore is developing her own makeup collection to be retailed exclusively at Walmart, according to published reports.
The cosmetics line, called Flower, is slated to hit more than 1,500 Walmart stores in January.
While this is the first time Barrymore has developed her own makeup collection, she is certainly no stranger to the world of beauty. Barrymore has been the face of Procter & Gamble’s CoverGirl brand since 2007 and, before that, had a stint as a spokeswoman for Lancome.
In stores, the Flower collection — which is projected to rake in $50 million in first-year retail sales — will be housed in endcaps and 4-ft. sections, according to published reports. The 181-SKU line — comprised of products for eye, lip, nail and face — will be priced between $4.98 and $13.98, according to reports.