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Intel-GE Care Innovations to launch Health Harmony platform to connect patients, caregivers and practitioners

BY Michael Johnsen

 

ROSEVILLE, Calif. — Intel-GE Care Innovations on Wednesday announced that it is expecting to release its Health Harmony platform in late 2014. The Health Harmony platform connects patients, their families and physicians through a series of portals where they can share health data, educational information and best practices. 
 
Through the Health Harmony platform, patient consumers will be able to receive interactive, evidence-based educational content and securely send vital signs and other health measurements to physicians from their homes. Family caregivers can monitor the health status of their loved ones, better communicate with physicians and access nutritional advice to manage the daily challenges of caregiving. For physicians and nurses, Health Harmony aggregates and analyzes the data available from patients and their families at home and turns it into actionable insights that can help them provide better care.
 
Often, much of the care post-discharge occurs within the home and is facilitated by a family caregiver. Health Harmony aims to help improve the patient’s health while also simplifying the life of a family caregiver. 
 
To identify the optimal design and user experience, Care Innovations applied Affinnova’s optimization technology to test almost 1.2 million website design alternatives, experimenting with different content and visual components. Through an online survey, consumers selected their preferred designs from among the many different options, while an algorithm learned from consumer choices to evolve the best design. 
 
“Most healthcare technology is developed by engineers and coders who don’t get the benefit of acting upon real consumer insights and preferences,” stated Karissa Price, chief marketing officer for Intel-GE Care Innovations. “With the Harmony Health platform, we wanted to collect more data and use the best analytics and insights to optimize an experience consumers would be excited to try and use regularly. By allowing us to test a much wider space of design ideas Affinnova’s technology has helped identify a much more engaging solution, faster and more cost effectively than other research options.”
 
“Design is fundamental to the adoption of any new technology application, but it’s almost impossible to accurately predict all of the content and design elements that will resonate with consumers,” said Waleed Al-Atraqchi, president and CEO of Affinnova. “By empowering consumers – not internal committees – to guide critical design decisions, Intel-GE Care Innovations is pioneering a new patient-centered approach to developing healthcare applications.”

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Creme of Nature, Look Good Feel Better partner during Breast Cancer Awareness Month

BY Antoinette Alexander

 

JACKSONVILLE, Fla. — Ethnic hair care brand Creme of Nature is continuing its partnership with Look Good Feel Better, a national public service program created to help individuals with cancer to look good, improve their self-esteem and thereby manage their treatment and recovery with greater confidence.

For the fifth consecutive year, Creme of Nature and Look Good Feel Better will run a campaign through the end of October. During this time, Creme of Nature will launch a limited edition Creme of Nature with Argan Oil from Morocco Pink Perfect Edges hair gel with a portion of its proceeds benefiting Look Good Feel Better.

"Courage is Beautiful" brochures along with neck hangers will be found on Creme of Nature with Argan Oil product packaging to help spread the word about the organization and the support it provides for women who are undergoing cancer treatment.

Through Look Good Feel Better, women receive step-by-step makeover sessions that are led by cosmetology professionals. Each free two-hour, hands-on workshop includes a 12-step skin care and makeup lesson, information on nail care techniques and advice on how to deal with hair loss, including tips on the use of wigs, hairpieces, scarves and other accessories.

"We at Creme of Nature are delighted to support such a phenomenal organization as Look Good Feel Better," said Teneya Gholston, Creme of Nature director of marketing. "Our brand is committed to making consumers feel beautiful, which is why we find it very important to support this organization's mission to help women look their best while working to survive cancer. This partnership is an extension of our goal to celebrate the beauty of all women and allows us to connect with our consumer on a more personal level."

Along with the "Courage is Beautiful" product inserts, Creme of Nature will be promoting Look Good Feel Better via a social media campaign using #CourageousBeauty as the hashtag. Creme of Nature has also included a link to Look Good Feel Better's web site on cremeofnature.com and is circulating promotional materials such as pamphlets and posters to the public at key events. Look Good Feel Better information will also be shared on the brand's social media sites — including Facebook, Instagram, and Twitter — and web site.

Since its inception, Look Good Feel Better has served more than 900,000 women with cancer, and the cosmetic industry has donated more than $188 million in product and financial support. Each year, 50,000 women participate in the program's 15,400 free workshops across the country, delivered by 6,000 volunteers. Services are also available via print and video materials, and online and mobile resources.   
 

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Blinc launches new black lash primer

BY Antoinette Alexander

BOCA RATON, Fla. — The creators of tube-forming mascara blinc have now launched a lash primer to provide jet black volume and length.

Blinc black lash primer promises to give you the ultimate base in lash building volume while keeping your mascara looking blackest black. Many white lash primers make the application of mascara over top of them difficult and can dilute the true black finish you desire.

Blinc black lash primer was created with two objectives in mind; lash treatment, as well as eyelash enhancement. Pentapeptide-17 treats lashes, encouraging new lash growth for fuller, longer lashes over time. Vitamins and nourishing ingredients such as D-Panthenol and Tocopheral Acetate impart long lasting moisturization and conditioning to protect lashes from damage and environmental stresses.

Blinc black lash primer is formulated without carbon black and does not contain any fumes or fragrances that will sting or irritate the eyes.

As many coats as desired can be added within 60 seconds to achieve a foundation of fuller, thicker lashes. The silicon wand separates and lengthens, while blinc black lash primer coats lashes. When mascara is immediately applied over top, a jet black, voluminous finish remains. It can be used with any mascara brand, but for optimal performance, try with one of blinc's mascaras. Blinc black lash primer retails for $26.
 

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