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Integrated Beverage Group adds new pop to bottled beverages with powdered vitamin-filled caps

BY Michael Johnsen

Atlanta Integrated Beverage Group on Tuesday introduced its latest innovation at the ECRM Vitamin, Diet & Sports Nutrition conference — the Zapp Cap Energy Release Cap, a cap containing a powdered dietary supplement that fits onto the top of any half-liter bottle of water. The cap delivery system gives consumers control over the freshness of their beverage, the company stated, and might be a little fun to boot. Consumers “activate” their energy drink by pushing on the top of the cap, which punches the powder into the beverage.

The initial launch includes two formulations, both with 35 mg of caffeine. The first is an energy supplement that also contains several vitamins, including vitamins C, E and B in a goji berry flavor. The second is energy and weight control formulation that in addition to the vitamins contains Super Citrimax and ChromMate, two ingredients that help curb appetite, in an acai berry flavor.

Both formulations are sugar free, contain no net carbs and only add four calories to the consumers bottled water of choice. Integrated Beverage has both a counter display and clip strip program to display the new product. Suggested retail price is $2.49.

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Kids select favorite Jelly Belly flavors for new Jelly Belly Kids Mix

BY Melissa Valliant

Fairfield, Calif. The Jelly Belly Candy Company is creating a new line of Jelly Beans called Jelly Belly Kids Mix with flavors chosen by kids, for kids. In order to select the flavors that would be included in this line, children, pre-teens and teens were interviewed.

Very Cherry, Green Apple and Watermelon flavors were most popular, though blueberry and raspberry were chosen more often than anticipated. Peanut Butter and Caramel Corn, on the other hand, were two of the least popular.The Jelly Belly Kids Mix will contain 20 different flavors and will become available in February in bulk cases, as well as in a 3.5-oz. bag packed in 12-count cases.

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Peanut butter Salmonella outbreak leads to PCA recall and Kellogg Co.’s removal of products from shelves

BY Melissa Valliant

LYNCHBURG, Va. The FDA has discovered positive samples of Salmonella in peanut butter and peanut paste produced by the Peanut Corporation of America’s Blakely, Ga., facility, the PCA announced Friday. The peanut processing company produces and distributes bulk packages of peanut butter to institutions, food service industries and private label food companies.

The company is recalling all peanut butter produced on or after Aug. 8, 2008, and all peanut paste produced on or after Sept. 26, 2008, at the Georgia plant. The PCA has ceased production at the facility, and customers are instructed to call 1-877-564-7080 or visit peanutcorp.com for further instructions on what to do with the product.None of the potentially Salmonella-infected peanut butter is sold directly to consumers through retail stores. In the past four months, Salmonella has poisoned 410 people in 43 states. The FDA has not yet linked the positive peanut butter samples to the strains causing outbreaks of the illness in several states.Kellogg Co. announced a day after PCA’s recall its removal of its Austin and Keebler branded peanut butter snacks from store shelves, due to the current outbreak. Kellogg discouraged its customers from eating their products until a full investigation is completed. The FDA, U.S. Department of Agriculture and state health officials are currently investigating the outbreak and attempting to trace its source. 

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