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Integer Group: Consumers private-label purchases as much as previous year

BY Jason Owen

DENVER — An ongoing shopper behavior study conducted by the Integer Group and M/A/R/C Research revealed that shoppers’ habits when buying private-label products is consistent with last year. The groups noted some shopper segments appear to be increasing their acceptance of private label with more than a third of shoppers still saying that they are buying more private-label brands than last year. Of that group, 1-in-3 shoppers say they will probably buy even more in the future.

While more than half of shoppers (54%) named quality as their top priority when shopping for everyday products, less than a third said that name brands are better quality or more reliable than private label. However, 56% of shoppers have the perception that name-brand packaging is more attractive than private label.

"Shoppers realize that name brands no longer guarantee better quality and there is a significant decline in the gap between private label and brand name over the past few years. When it comes to differentiating the product itself, packaging might be the only thing left for name brands to stand out. Packaging affects shoppers’ perceptions of the product and influences their decision. It’s an area where name brands have a competitive edge," said Craig Elston, senior vice president, insight and strategy at the Integer Group.

Additional findings in the private label edition of The Checkout include:

  • Only 29% of the survey’s respondents feel strongly that national brands are of better quality, down from 36% last year and 43% in 2010 ;
  • When asked what types of private-label household goods shoppers are OK buying, 66% of respondents listed over-the-counter medicine at the top of the list with milk as a close second with 61% ;
  • The least purchased private-label category in the study is pet food, with only 18%of shoppers saying they would be okay purchasing this as private label ;
  • Forty-five percent of shoppers believe that name brands have more new products, variety and innovations than private-label brands.

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Survey: Chocolate is top choice for Halloween candy

BY Jason Owen

WASHINGTON — A new Halloween survey from the National Confectioners Association, an advocate for the confectionary industry and its customers, found an overwhelming majority of respondents chose chocolate as their favorite Halloween treat.

“While chocolate prevailed as the top confectionery choice this Halloween, our survey also found that adults still plan to buy a variety of both chocolate and candy for the ghosts and goblins who darken their doorsteps on Halloween evening,” said NCA VP communications Susan Whiteside. “Individual buying and consumption habits aside, there’s no denying the role that candy of all kinds plays in this all-American holiday tradition — and that’s something even the grumpiest gremlin can celebrate.”

Chocolate garnered a resounding 72% among Americans are their top choice for sweets and treats during Halloween.

Other Halloween candies that ranked high on the list were candy corn (12%), gummy candy, chewy candy, hard candy, lollipops, licorice, and gum and mints, which totaled the remaining 16% collectively. The survey revealed two-thirds of consumers will buy a mixture of chocolate and nonchocolate candy.

Survey results also showed that Halloween is the top holiday for sharing candy, more so than Easter or Valentine’s Day. Also, 64% responded that personal taste and favorite brands are top factors when it comes to purchasing decisions. 


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HDMA honors three legislators with Rx Safety and Healthcare Leadership Award

BY Michael Johnsen

ARLINGTON, Va. — The Healthcare Distribution Management Association on Wednesday recognized three members of Congress — Sen. Michael Bennet, D-Colo.; Rep. Bob Latta, R-Ohio; and Rep. Jim Matheson, D-Utah — with the association’s Rx Safety and Healthcare Leadership Award. 

The award honors public officials for their leadership and commitment to policies that promote the safe and efficient delivery of lifesaving medicines to patients nationwide.

These legislators have demonstrated a commitment to the healthcare supply chain and patient safety by championing federal legislation to establish a uniform pharmaceutical traceability framework, the association noted. 

Congressmen Latta and Matheson were original co-sponsors of H.R. 1919, the Safeguarding America’s Pharmaceuticals Act, while Senator Bennet sponsored the Drug Supply Chain Security Act (S. 959). This legislation eliminates a cumbersome 50-state patchwork of traceability requirements, keeping medicines flowing efficiently and effectively. The legislation also enhances patient safety by further ensuring the authenticity and security of the pharmaceuticals traveling through the healthcare supply chain.

“It only takes one federal traceability solution for the pharmaceutical supply chain to serve all fifty states safely and reliably," stated John Gray, HDMA president and CEO. "Creating this solution has been the culmination of nearly 10 years of effort on the part of the industry and our legislative champions,” he said. “We applaud these three legislators for their tenacity of working with supply chain stakeholders to move this critical legislation forward.”

 

 

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