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Instavit North America introduces line of oral spray vitamins

BY Michael Johnsen

LOS ANGELES — Instavit earlier this month introduced its full product line is now available at Rexall stores in Canada. 
 
“We are thrilled to be sharing this amazing new product line with Canada’s Rexall patrons,” stated Tom Morse, CEO Instavit North America, who also co-founded 5-Hour Energy. “No one enjoys swallowing pills, and carting around a bulky pill bottle is always an inconvenience. With Instavit, Rexall customers can now receive the vitamins and energy boost they require in a pocket-sized, zero calorie oral spray that tastes great. This is most certainly the new generation of energy, sleep, and health supplements.”
 
Utilizing oral spray technology, Instavit offers a more convenient alternative to traditional pill supplements, the company stated. Its product line includes Instant Energy, Sweet Dreams, Immune Strength, Daily Health, Vitamin D and Vitamin B12.
 
Unlike traditional supplement pills and energy drinks, Instavit allows individuals to customize and/or pace their caffeine and nutrient intake according to their individual needs. 
 
 
 
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Mars rolls out new Snickers Crisper

BY David Salazar

HACKETTSTOWN, N.J. — Candy maker Mars is looking to give consumers “crispy satisfaction” with the latest addition to its line of Snickers products. 
 
The new Snickers Crisper is filled with crisped rice and peanuts, topped with a layer of caramel and coated in milk chocolate. The bar contains fewer than 200 calories — a first for Snickers — and the singles pack contains two squares, each with fewer than 100 calories. 
 
“Snickers is all about satisfying hunger and we're excited to do that in a new and delicious way with Snickers Crisper," Snickers brand director Allison Miazga-Bedrick said. “Crisper delivers a new snacking option with a combination of textures, so it only made sense to highlight combinations of hilarious hunger symptoms in our supporting campaign as well."
 
Snickers Crisper’s introduction will be supplemented by a new marketing campaign that includes in-store displays and promotions, as well as 30-second ads — two of which premiered during the 2016 Golden Globes. They will be sold in 1.41`-oz single packs, 2.83-oz. 4 to Go packs and 10.61 Medium Fun Size bags. 
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McKesson will serve CVS Health’s newly acquired Target pharmacies

BY Michael Johnsen

SAN FRANCISCO — McKesson on Monday announced it will source pharmaceuticals for the Target pharmacies acquired by CVS Health after narrowing its outlook for adjusted earnings per diluted share for the fiscal year ending March 31, 2016, from the previous range of $12.50 to $13.00 to a new range of $12.60 to $12.90.
 
The updated outlook for fiscal 2016 reflects McKesson’s expectation that operating profit derived as a result of generic pharmaceutical pricing trends will be weaker in the second half of the fiscal year compared to previous expectations.
 
“While we continue to drive growth across our broad and diverse businesses, we now expect the operating performance in our U.S. Pharmaceutical distribution business in the second half of Fiscal 2016 will be below our previous expectations,” stated John Hammergren, chairman and CEO. “Despite our revised assumptions related to generic pharmaceutical pricing trends and the impact of recent customer consolidation, our company is performing well, both domestically and internationally, and we continue to focus on our customers’ success in this dynamic environment," he said. "In fact, I am pleased to report that in late December, we signed a new agreement with CVS Health to serve as the distribution partner for their recently acquired Target in-store pharmacies. We also continue to prepare for the implementation of our new sourcing and distribution agreement with Albertsons, which begins on April 1, 2016.”
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