Instantly ranks top 6 new consumable launches by purchase intent
Coca-Cola combines marketing, activism in new can design
NEW YORK — Coca-Cola is removing labels from its cans in Middle Eastern Countries to teach tolerance until the end of Ramadan, a Muslim holiday ending July 17. The new design is part of Coca-Cola’s “Let’s take an extra second” campaign, which aims to promote tolerance.
The red cans, which do not display the words “Coca-Cola,” feature only the company’s signature ribbon and the sentence, “Labels are for cans, not people.”
Citing a statistic that people form prejudices within seven seconds, the company released an accompanying video that features six strangers speaking in a dark room. Throughout the conversation, they make judgments about each other’s appearances, which are all disproved when the lights turn on. Watch the video above to get an idea of what the campaign is trying to do.
Mars survey finds ice cream is Americans’ favorite summer food
HACKETTSTOWN, N.J. — In honor of National Ice Cream Month, Mars Ice Cream has released survey that revealed that 65% of Americans say ice cream is one of their favorite foods to eat during the summer.
Conducted among more than 2,000 adults in June, the survey said that more than any other age group, millennials call ice cream their favorite summer food. The summer standby wins over burgers (63%), hot dogs (52%) and ribs (45%).
“Summer is synonymous with ice cream,” Flip Block, Mars Chocolate North America’s marketing director, said.
48% of millennials choose to eat their ice cream in bed while watching TV, while 18% of Americans choose to eat it on the go.
Mars’ portfolio of ice cream treats includes Dovebar, Twix, Milky Way and Snickers ice cream bars, M&M'S ice cream cookie sandwiches and Starburst sorbet bars.