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Instantly identifies what consumers intend to buy to take the edge off of the holidays

BY Michael Johnsen

SAN FRANCISCO – Consumers are embracing the indulgent nature of the holidays with the latest new products on the November edition of Instantly Shelf Score. 
 
Sweet treats from chocolate brands Dove and Hershey’s earned the top two spots, while a new flavor of Ben & Jerry’s ice cream and two different brands’ take on a holiday-themed, sweet kettle corn also placing on the list.
 
Instantly Shelf Score is a monthly ranking of the newest CPG products by consumer purchase intent. Each product is evaluated using Instantly Concept Test, a rapid product concept testing tool that collects consumer feedback on key success indicators such as purchase intent, differentiation, need and value. 
 
 
 
 
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Walmart unveils fresh format

BY DSN STAFF

BENTONVILLE, Ark. — Residents in the area surrounding downtown Bentonville have a new Walmart Neighborhood Market to call their own. The 31,000-sq.-ft. store, about 10,000 to 15,000 sq. ft. smaller than the typical Neighborhood Market, puts a major emphasis on fresh.

Shoppers entering the store are met with a powerful fresh presentation with tables of produce positioned in front of a 64-ft. refrigerated display topped by the words “fresh produce.” Only 4 ft. of the produce section was dedicated to a basic offering of organic products. Elsewhere in the store, purple shelf talkers were used to call out organic offerings in the baby section and cereal aisle.

Adjacent to produce, and positioned near the entrance, is a streamlined deli department that includes a made-to-order pizza service. To encourage customers to linger, several high-top tables are adjacent to the deli, and outside the store there is a wide pedestrian walkway with additional tables and seating.

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Packaged Facts: Americans moving away from soda, toward bottled water

BY DSN STAFF

ROCKVILLE, Md. — In the last 10 years, Americans have started to shy away from carbonated soft drinks in favor of bottled water, according to new data from Packaged Facts’ report “Bottled Water in the U.S.”
 
Between 2004 and 2013 the number of adults drinking five or more glasses of bottled still water rose by 22% as the number of people drinking fiver or more glasses of soda, diet soda or carbonated diet drinks fell by double-digit percentages. 
 
Additionally, Packaged Facts found that the number of adults who drink eight to 13 glasses of bottled still water in a week rose by 21%, with 33% more adults drinking 14 or more glasses of bottled water in a week. 
 
Packaged Facts suggests that this trend will continue and conditions point to U.S. retail sales of bottled water accelerating in the next five years. It notes that environmental objection to bottled water and its commoditization will be obstacles to overcome. 
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