Instant.ly debuts Shelf Score index
Instant.ly, an on-demand consumer insights platform, in July debuted the Instant.ly Shelf Score, an index that measures consumer intent to purchase new consumer packaged goods for either products still in the concept phase or products that are on store shelves.
Drug Store News contacted parent company uSamp to measure the purchase intent of six hot products coming out of the National Association of Chain Drug Stores Total Store Expo — three over-the-counter products and three beauty products — and for just about every one of them, more than half of the consumers surveyed indicated they were either somewhat likely or very likely to purchase the products chosen by DSN editors.
Click here to check out the results.
Sunstar Americas expands portfolio with new lines of licensed toothbrushes
CHICAGO — Oral care company Sunstar Americas has added three new lines of children’s toothbrushes featuring characters from Saban’s Power Rangers, Lalaloopsy and DreamWorks Animation’s “How to Train Your Dragon 2.”
On shelf by April 2015, these new toothbrushes will expand the existing Sunstar Gum oral care portfolio for children and will join the full line of Gum Crayola toothbrushes, toothpaste and flossers.
The Gum Power Rangers line, based on Saban’s iconic franchise, features the Red, Blue and Black Power Rangers Dino Charge. The toothbrushes are offered in two styles: A battery-operated power toothbrush with oscillating bristles and a manual light-up toothbrush. The manual light-up toothbrush features a one-minute flashing timer light with Sunstar’s patented suction cup integrated activation switch.
Power Rangers toothbrushes will be available for the suggested retail price of $4.99 to $6.49 for the power toothbrushes and $2.80 to $3.40 for the light-up toothbrushes.
The Gum Lalaloopsy license is Sunstar’s first line of toothbrushes designed specifically for girls, based off of one of the most successful doll lines with a hit TV show. The Lalaloopsy doll characters are available in both manual and light-up toothbrushes. The manual toothbrushes, with a built-in tongue cleaner and an easy-to-hold handle shape, feature Tippy Tumbelina, Crumbs Sugar Cookie, Spot Splatter Splash and Mittens Fluff and Stuff. Girls who love characters Blossom Flowerpot, Pillow Featherbed and Bea Spells-a-Lot will delight in the light-up toothbrushes, which showcase the same features as the Gum Power Rangers light-up toothbrush, according to the company.
The Lalaloopsy toothbrushes are available for the suggested retail price of $3.60 to $4.10 for a twin pack of the manual toothbrushes and $2.80 to $3.40 for the light-up toothbrushes.
From the critically acclaimed animation movies and TV shows, the Gum DreamWorks Animation’s “How to Train Your Dragon 2” manual toothbrushes feature three favorite dragons: Toothless, Stormfly and Meatlug, and their respective riders, Hiccup, Astrid, and Fishlegs. These toothbrushes also come with a built-in tongue cleaner and an easy-to-hold handle shape.
DreamWorks Animation’s “How to Train Your Dragon 2” toothbrushes are available for the suggested retail price of $3.60 to $4.10 for a twin pack.
All three character lines offer soft, raised inner bristles on the brush head design for plaque removal, while also cleaning below the gumline. The suction-cup base holds the toothbrush upright, helping to keep bristles clean and reduce counter clutter.
Olay launches campaign featuring global brand ambassador Katie Holmes
NEW YORK — Olay unveiled on Wednesday its newest global advertising campaign, the first of a series starring Olay global brand ambassador, actress Katie Holmes.
The “Your Best Beautiful” campaign starring Holmes will roll out across multiple channels — including social and digital media, print, television and in-store displays — beginning in mid-October in North America and Europe and January in Asia.
In a recent survey, Olay found that a majority of women in the United States feel it is never okay to settle. Created in partnership with Saatchi & Saatchi New York, Holmes encourages women around the world to be their best beautiful — in their lives and their skin care while featuring Regenerist and other Olay products.
“We’re thrilled to have Katie Holmes help us inspire women to realize their best beautiful in the new creative,” said Leigh Radford, VP global skin care and Olay franchise leader. “Katie — a confident, modern woman — represents Olay and the voice of women worldwide who never settle in skin care.”
Directed by American film director Bennett Miller ("Moneyball," "Capote" and the highly anticipated "Foxcatcher"), the advertising features Holmes’ personal reflections, calling upon women to embrace what makes them uniquely beautiful and live up to the woman they see in the mirror.