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Inside Sam’s Club: Building on awareness, prevention and solutions

BY DSN STAFF

In late January, DSN.TV traveled to Bentonville, Ark., for an exclusive look at what Sam's Club is doing to win in health and wellness. In part 1, SVP health and wellness Jill Turner-Mitchael and VP health and family care Jason Reiser explain Sam's Club's three-tiered merchandising strategy built around awareness, prevention and solutions.

To see part 2 of the series, in which Reiser and VP consumables George Agnacian discuss the important role suppliers play in creating a unique and relevant offering for its members, click here.

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Beneful celebrates launch of dog snacks line

BY Allison Cerra

ST. LOUIS — Dog food brand Beneful has debuted a new line of dog snacks.

Beneful Baked Delights combines textures with fun flavor combinations to create a special snack experience dog owners can share with their four-legged friends, the company said. The line, which was launched in January, is being celebrated in a new Facebook campaign, Hug Your Dog Day, which will be held on Apr. 10.

As part of the campaign, the brand has tapped dog owner and "Modern Family" star Eric Stonestreet, who will be featured in a video that is housed on Beneful’s Facebook page. What’s more, savings coupons for Beneful Baked Delights will be made available to the first 12,000 people to post a "hug" photo, Facebook status update or tweet using the Beneful Hug Your Dog Day Facebook application on Apr. 10. An additional batch of 63,000 coupons will be made available once 25,000 cumulative "hugs" from around the Web, including special location check-ins and tagged Instagram photos, has been met.

"We know how much happiness dog owners get from hugging their four-legged best friends and we wanted to celebrate this with our first-ever virtual Hug Fest," said Katy Laciny, Beneful Baked Delights brand manager. "Our new dog snack line offers dog owners a new way to ‘hug’ their dogs with a special, everyday snacking experience."

Beneful Baked Delights have a suggested retail price of $3.99.

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Rite Aid offers allergy screenings, discounts

BY Alaric DeArment

CAMP HILL, Pa. — Rite Aid is offering new coupon booklets and other services to help customers make it through allergy season, the retail pharmacy chain said Thursday.

The company announced the release of exclusive Rite Aid Allergy coupon booklets and a QR code placed strategically in stores that allows smartphone users to determine local pollen counts, while pharmacists will be on hand to talk to customers about over-the-counter and prescription drugs for allergies. In addition, the company will offer free allergy screenings on April 28 at stores in Atlanta, Detroit, Baltimore, Philadelphia, Pittsburgh, Harrisburg, Pa., and Buffalo, N.Y. The tests, administered by nurses, will screen for egg, mold, cat, wheat, mountain cedar, dust mite, milk, ragweed and grass allergies.

"For the millions of Americans suffering from allergies, Rite Aid is offering more ways than ever before to enjoy their spring," Rite Aid EVP pharmacy Robert Thompson said. "The key to successfully managing allergies starts with awareness, and that’s why we’re especially excited to offer free allergy screenings at select Rite Adi stores this month."


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