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Innovative Beverage Group’s drank now distributed in Michigan

BY Allison Cerra

HOUSTON The Canada Dry Bottling Co. of Lansing has begun to stock store shelves with Innovative Beverage Group Holdings, Inc.’s signature relaxation beverage, drank.

“This agreement marks the first distribution deal in the Great Lakes region and opens up a huge new territory for drank,” said Peter Bianchi, CEO of Innovative Beverage Group. “After the amazing success we’ve had with the product in the South, we are thrilled to partner with a highly-respected distributor to bring drank to a large new area of the country. This announcement closely follows a number of other deals with well-known, influential distributors who also find that, as a first-of-its-kind product, drank provides an added revenue stream by allowing them to tap into a new segment of the functional beverage category.”

Established in 1933, Canada Dry Bottling Co. of Lansing is a family-owned and operated wholesaler of specialty beverages that includes more than 40 brands of juice, soda, tea and water, such as Canada Dry products, AriZona, Crush, Faygo, Jones Soda, Nantucket Nectars, and Rip It.

“Adding drank to our array of beverages is directly in line with our goal to provide innovative products for our customers,” said Randy Shanker, President of Canada Dry Bottling Co. of Lansing.

Earlier this month, Innovative announced it began distribution in Southwest Missouri and Mississippi.

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Land O’ Frost launches sub sandwich kit

BY Allison Cerra

LANSING, Ill. Land O’Frost announced the launch of its first Sub Sandwich Kit, featuring consumer favorites smoked ham and oven roasted turkey in the same package.

“The Land O’Frost Sub Sandwich Kit caters to busy moms who want convenience, value and consistent quality in everything they purchase for their families,” said Land O’Frost President David Van Eekeren. “All Sub Sandwich Kits are prepared with finest cuts of ham and turkey, which are slow-roasted to a tender perfection to deliver our signature great tasting lunchmeats.”

The Land O’Frost Sub Sandwich Kit differs from similar products on the market thanks to its special packaging design. Inside each Sub Sandwich Kit, the ham and turkey are packaged separately, ensuring the lunchmeat flavors don’t overlap and promising maximum freshness after each use.

The kit caters to the taste buds of individual consumers. If kids crave simply a ham sandwich or want turkey, this kit accommodates those options. And, making a loaded sub is just as simple.

Land O’Frost continues to be one of the most consistently growing brands in the packaged luncheon meat category in the United States, marketing its products in traditional supermarkets and through mass merchandising, and club store channels. Land O’Frost branded products can be found in the supermarkets and mass merchandisers that account for nearly 90% of the retail sales in the country, as well as Mexico, Puerto Rico and other U.S. territories.

Sub Sandwich Kits are available wherever Land O’Frost products are sold.

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Pepperidge Farm’s Goldfish family expands

BY Allison Cerra

NORWALK, Conn. “The snack that smiles back” has added a new product to its line.

Pepperidge Farm Goldfish has announced the launch of its graham crackers, made with whole grains and no preservatives. They are available in three popular flavors: honey, chocolate and cinnamon.

“We know that moms are increasingly more concerned when purchasing sweet treats for their kids,” said Michael Simon, SVP and general manager, Snacks Division at Pepperidge Farm. “We’re thrilled to offer new Goldfish Grahams in an effort to provide moms with a sweet, wholesome option they can feel good about giving to their families.”

Pepperidge Farm Goldfish Grahams will be available on March 30 at major supermarkets, grocery stores and mass merchandisers nationwide with a suggested retail price of $2.19.

For additional information on Pepperidge Farm Goldfish Grahams, visit www.pepperidgefarm.com.

KelloggsDRSNhttp://www.centerstoregrowth.com

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