News

InMarket to pilot mobile coupon push offering in select Safeway, Giant Eagle locations

BY Michael Johnsen

SEATTLE — InMarket is piloting its iBeacons offering in select Safeway and Giant Eagle stores beginning Tuesday, according to published reports. 

The small, low-power Bluetooth transmitters work in tandem with iPhones running iOS 7 and is part of inMarket’s Mobile to Mortar program, which will deliver saving incentives to shoppers and increase sales for vendors. The iBeacons will be installed at the entry of each store. When the app detects an iBeacon at the entryway of a store, it will push a coupon or other discount to the customer’s phone.

The initial rollout will incorporate 200 stores in the Seattle, San Francisco and Cleveland markets.

 

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

The Army and Air Force Exchange Service announces in-store wellness events

BY Michael Johnsen

DALLAS – The Army and Air Force Exchange Service on Monday announced its continued support the Office of the Secretary of Defense’s Healthy Base Initiative through the Exchange’s Operation Be Fit effort.

Operation Be Fit is a program that offers healthier choices to authorized shoppers in the Exchange’s Main Stores, Expresses, vending machines, food courts and school meal program. It also covers athletic apparel and workout equipment in an effort to promote a healthier mind and body.

The Fort Bragg Exchange partnered with the installation for a week long Healthy Base Initiative kick-off event where Chef Jerome Brown, Celebrity Chef to the stars, head chef for the President’s Inaugural Ball and author of the cookbook “Eat Like a Celebrity” conducted a cooking demo at the North Post Main Store.

“Events like these are a great way to emphasize the importance of being healthy and staying fit not only to troops, but their families as well,” stated the Exchange’s senior enlisted advisor Tony Pearson. “Operation Be Fit is great because it focuses on all aspects of health such as eating right, exercise and overall physical and mental health.” 

Throughout 2014, the Exchange will continue its charge in helping shoppers make healthier choices by offering themed events throughout the year at select locations. These themes will focus on developing healthy workout routines, preparing food, encouraging shoppers to enjoy the outdoors and overall healthy living, the retailer stated. 

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Reuters: McKesson preparing to offer concessions to save planned acquisition of Celesio

BY Michael Johnsen

FRANKFURT, Germany — McKesson is preparing to offer concessions to hedge fund Elliott to save its planned acquisition of Celesio, Reuters reported Wednesday morning, citing people familiar with the deal. 

Elliott almost has a large enough stake in Celesio to block the deal and has rejected the $8.3 billion acquisition offer. 

According to the report, Elliott has 25.2% of the voting rights in Celesio but when shares from Celesio’s two convertible bonds are taken into account, the investor’s voting stake is 22.7%, below the 25% it would technically need to block the deal.

 

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?