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Infographic highlights Hispanic shoppers’ power at the register

BY David Salazar

HACKENSACK, N.J. — Acosta Sales and Marketing released an infographic on Thursday highlighting the large impact that Hispanic consumers have at the grocery store. The data comes from the company’s “Why Behind the Buy” shopper survey from 2014 and 2013. 
 
According to the graphic, 73% of Hispanic consumers use digital means for their grocery shopping, compared to the 60% of the total U.S. consumers who do. When Hispanic shoppers do go to the grocery store, they don’t just enjoy it more (though 74% said they do, some 16 percentage points higher than the total respondents), they also spend more time there — 53.2 minutes, on average, compared to the national 49.9 minutes. 
 
Hispanic shoppers also spent about $30 more ($360) on their groceries than the average respondent in the U.S. It’s also likely, based on the Acosta data, that the importance of Hispanic consumers will grow over time, as 38% of Hispanic respondents expect an increase in their household income next year, 15 percentage points more than the 23% of total respondents who expect to have more money next year. 
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‘Nine dangerous growth ideas’ to kick off NACDS TSE

BY DSN STAFF

Seth Rogin, chief revenue officer at Mashable, talked about engaging millennials at the one-day summit co-hosted by Mack Elevation Forum and Drug Store News during last year’s NACDS TSE in Boston.

 
The action in Denver will start a day before the opening of the NACDS Total Store Expo, as Drug Store News and the Mack Elevation Forum team up to once again to host a special one-day thought leadership event on Aug. 21.
 
Developed in the tradition of the TedX conference series, “Nine Dangerous Growth Ideas” will challenge attendees to think differently about brand building, breaking through to today’s consumer, why “share of heart” matters in the currency of the new economy, how mobile and social are changing the rules, and what’s next in a totally connected, global retail world.
 
Speakers include:
  • Beth Stiller, group VP retail brands and global sourcing of Walgreens;
  • Meg Columbia-Walsh, global lead of digital innovation and marketing excellence at Ernst & Young;
  • Bryan Gildenberg, chief knowledge officer at Kantar Retail;
  • Ryan Olohan, head of health care at  Google;
  • Karuna Rawal, EVP business lead at Arc/Leo Burnett Group;
  • Marc Landsberg, president/COO at Social Deviant;
  • Greg Kahn, advisor at Internet of Things Consortium; and
  • Gary Preston, CEO of Preston Partners.
“People need to attend and take time from their busy schedules to gain fresh insights and ideas from cutting-edge experts in their related fields to help grow your business,” DSN publisher Wayne Bennett said. “We also strive to provide an environment for industry leaders and those interested in gaining new ideas that matter to your business and a place where you can learn what’s next and stay ahead of the competition.”
 
For registration information, visit theelevationsummit.com. For sponsorship opportunities, contact Wayne Bennett at wbennett@drugstorenews.com.

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AMA adopts new policy supporting tighter limitations on immunization opt outs

BY Antoinette Alexander

CHICAGO — In light of the re-emergence of vaccine preventable diseases in the United States, the American Medical Association is seeking more stringent state immunization requirements to allow exemptions only for medical reasons.

“When people are immunized they also help prevent the spread of disease to others,” AMA board member Patrice Harris said. “As evident from the recent measles outbreak at Disneyland, protecting community health in today's mobile society requires that policymakers not permit individuals from opting out of immunization solely as a matter of personal preference or convenience.”

Immunization programs in the Unites States are credited with having controlled or eliminated the spread of epidemic diseases, including smallpox, measles, mumps, rubella, diphtheria and polio. Immunization requirements vary from state to state, but only two states bar non-medical exemptions based on personal beliefs.

New AMA policy recommends that states have in place an established decision mechanism that involves qualified public health physicians to determine which vaccines will be mandatory for admission to schools and other public venues. States should only grant exemptions to these mandated vaccines for medical reasons.

In recognition that highly transmissible diseases could pose significant medical risks for vulnerable patients and the health care workforce, new AMA policy also states that physicians and other health professionals who have direct patient care responsibilities have an obligation to accept immunization unless there is a recognized medical reason.

The AMA also intends to support the dissemination of materials on vaccine efficacy to states as part of the effort to eliminate non-medical exemptions.

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