HEALTH

Inergetics sponsors 2015 Belmar ASP Pro Surf Competition

BY Michael Johnsen

NEWARK, N.J. — Inergetics on Tuesday announced its sponsorship of the 2015 Belmar ASP Pro Surf Competition, which will be held from Sept. 10-13 in Belmar, N.J. 
 
The Belmar ASP Pro Surf event sponsorship will support the distribution of the Bikini Ready Lifestyle brand products at ShopRite and national markets.
 
“Belmar is in the heart of the Jersey Shore and ShopRite's markets, making this event a special high-profile venue for our brand,” said Mike James, CEO of Inergetics. “ShopRite is a strong partner for us. They have supported Bikini Ready from the outset with key placement and promotions which further accelerated the brand's significant sales momentum.”
 
“We look forward to partnering with the 2015 Belmar ASP Pro event to give surf fans in our company's home state of New Jersey the opportunity to experience how Bikini Ready can help keep you in shape and look great while living healthier lifestyle,” said Jim Kras, CMO of Inergetics. “Additionally, as Bikini Ready continues to gain prominence and market share in the category as a leading brand, we will expand our content and social media efforts to meet the demands of our growing followers and fans. The Belmar ASP Pro Surf event allows us to not only drive consumer engagement at our booth on the beach and align with the surfing lifestyle, it also provides a fantastic backdrop for our custom video campaigns and social media content production.”
 
Bikini Ready will be located on the beach at Belmar during the event. 

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NutraClick joins NPA

BY Michael Johnsen

BOSTON — NutraClick on Wednesday announced its membership in the Natural Products Association.
 
“We are fortunate to have a team with the abilities and expertise necessary to distribute solutions to real problems. Our team of researchers, marketers, engineers and supply chain experts know that thousands of people sleep better, work out harder, feel more confident and achieve more every day because of the work we do,” stated Daniel Wallace, CEO NutraClick. “We’re proud to join the Natural Products Association to help support the strength and vitality not only of NutraClick, but of the entire industry, for many years to come.”
 
NutraClick was founded in 2009 with its flagship sports nutrition line, Force Factor. Since then, the NutraClick portfolio has expanded to include four additional brands including Peak Life, Stages of Beauty, ProbioSlim and Femme Factor.

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JAMA: Half of U.S. population either pre-diabetic or diabetic

BY Michael Johnsen

CHICAGO – In 2011-2012, the estimated prevalence of diabetes among U.S. adults was 12% to 14% and the prevalence of prediabetes was 37% to 38%, indicating that about half of the U.S. adult population has either diabetes or prediabetes, according to a study in the Sept. 8 issue of JAMA. Though data from recent years suggests that the increasing prevalence of diabetes may be leveling off.
 
"Although obesity and type 2 diabetes remain major clinical and public health problems in the United States, the current data provide a glimmer of hope," wrote William Herman and Amy Rothberg, both of the University of Michigan Health System, Ann Arbor, in an accompanying editorial."The shift in cultural attitudes toward obesity, the American Medical Association's recognition of obesity as a disease and the increasing focus on societal interventions to address food policy and the built environment are beginning to address some of the broad environmental forces that have contributed to the epidemic of obesity," they noted. "The effort of the AMA to promote screening, testing and referral of high-risk patients for diabetes prevention through its Prevent Diabetes STAT program and the CDC's efforts to increase the availability of diabetes prevention programs, ensure their quality, and promote their use appear to be helping to identify at-risk individuals and provide the infrastructure to support individual behavioral change."
 
The prevalence of total diabetes increased from 9.8% in 1988-1994 to 10.8% in 2001-2002 to 12.4% in 2011-2012 and increased significantly in every age group, in both sexes, in every racial/ethnic group and by all education levels.
 
In the overall 2011-2012 population, the unadjusted prevalence was 14.3% for total diabetes, 9.1% for diagnosed diabetes, 5.2% for undiagnosed diabetes and 38% for prediabetes. Among those with diabetes, 36.4% were undiagnosed.
 
Compared with non-Hispanic white participants (11.3%), the prevalence of total diabetes was higher among non-Hispanic black participants (21.8%), non-Hispanic Asian participants (20.6%) and Hispanic participants (22.6%).
 
The prevalence of prediabetes was greater than 30% in all sex and racial/ethnic categories, and generally highest among non-Hispanic white individuals and non-Hispanic black individuals.
 
The percentage of cases that were undiagnosed was higher among non-Hispanic Asian participants (50.9%) and Hispanic participants (49%) than all other racial/ethnic groups.
 
Diabetes is a major cause of illness and death in the United States, costing an estimated $245 billion in 2012 due to increased use of health resources and lost productivity. 
 
 

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