Industry leaders to support study about brand websites, in-store buying behavior
WASHINGTON — The Food Marketing Institute and the Grocery Manufacturers Association on Wednesday announced their support for a research study about how consumers use brand websites and how the use of these websites impacts shoppers’ in-store buying behavior.
“Retailers are keenly aware of the number of sources that compete for a customer’s attention when it comes to grocery shopping,” stated Patrick Walsh, SVP industry relations, education and research at FMI. “This study will provide valuable insight about how best to reach shoppers with brand information and provide [shoppers] with the important information they seek.”
Accenture, comScore and dunnhumbyUSA will conduct the study to help consumer packaged goods marketers increase the value of their digital marketing expenditures. The results of the study will be available this spring, the associations announced.
The study will be based on an integrated panel of 1 million U.S. Internet users who have given comScore explicit permission to have their online behavior continuously measured and matched to dunnhumbyUSA’s in-store brand-buying data. This integrated panel will provide a single-source, privacy-protected data mart that contains each panelist’s online activities and his or her in-store buying behavior.
Consumers shift ‘scents’ to mass
NEW YORK — A shift in consumer shopping is helping to fuel sales of women’s fragrances at mass.
“Consumers are shifting their fragrance purchasing from high-end channels, such as department stores, to more mass-market channels, such as drug stores and supermarkets/hypermarkets,” stated research firm Euromonitor International. “While department stores have suffered a drop in foot traffic during the recession, store formats such as supermarkets/hypermarkets and mass merchandisers selling necessities have seen steady traffic levels.”
Euromonitor also noted that in fall 2009, Walmart moved premium fragrances from locked glass displays to acrylic “keeper” boxes to be unlocked by cashiers during checkout.
The purchasing trend is evident, as sales of women’s traditional fragrances rose nearly 3% to about $53 million during the 12 weeks ended Nov. 7, 2010, at food, drug and mass (excluding Walmart), according to data from SymphonyIRI Group.
The article above is part of the DSN Category Review Series.
For the complete Fragrance Sell-Through Report, including extensive charts, data and more analysis, click here.
ReportersNotebook — Beauty Care, 1/10/11
Supplier News — EcoTools once again is joining forces with actress Alicia Silverstone to introduce for the spring the revamped eco-conscious cosmetic bag and brush collection set dubbed EcoTools by Alicia Silverstone. The collection, which will launch April 2011, will feature three additions and three revised sets, and will be available at Walmart, Target and Walgreens.
The collection includes a deluxe pencil case ($7.99), a hanging valet ($15.99), a four-piece Backstage Vanity brush set ($12.99) and a revised six-piece brush set and bag ($14.99). In addition, two of the most popular cosmetic cases from the original EcoTools by Alicia Silverstone collection have been revamped and retooled with the new floral design.
Black Opal, a line of ethnic skin care and color cosmetics, is launching in January its new Total Coverage spot and scar eraser. The formula is an ultra-pigmented concealer that promises to camouflage blemishes, scars and imperfections to create perfect-looking skin. The transfer-resistant concealer is available in several shades, including Kalahari Sand, Heavenly Honey, Truly Tropez and Nutmeg. The suggested retail price is $8.95 each.
Coty has added Chinese skin care company TJoy to its skin care portfolio, which provides Coty a solid foothold in China through TJoy’s existing distribution channels. The acquisition also gives Coty a platform to expand its research-and-development capabilities. The deal is expected to close in January. Financial terms were not disclosed.